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Topic: shopping

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s…

December 7, 2014, 8:04 PM EST

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

December 1, 2014, 12:02 AM EST

Today's #AdweekChat Topic: How We Shop, and Why We Buy 2 p.m. Twitter chat tackles all things retail as the holidays near

Mobile shopping apps and great digital deals may get the buzz, but when it comes to picking out holiday gifts, millions of Americans still want to get in the car…

November 19, 2014, 10:51 AM EST

Christmas Shopping Starts in October for 26% of Shoppers Stores respond with earlier discounts

Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are…

October 10, 2014, 12:00 AM EDT

Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base Ringing up revenue for retailers

Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of…

September 14, 2014, 7:29 PM EDT

Yahoo Japan's Awesome 50% Off Sale Leaves the Price the Same and Cuts the Product in Half Left side of a suit, anyone?

Next time you see a sale online, be sure to read the details closely.  Yahoo Shopping's Japanese division is running hilarious ads promoting 50 percent off several items: suits, bicycles and…

September 9, 2014, 11:38 AM EDT

Here Is Everything You Need to Know About the Millennial Consumer They’ve cut every cord—except to mom and dad

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has…

August 13, 2014, 9:08 AM EDT

Beyond the Grocery Smart Cart, the iBeacon Beckons New technologies promise no-register checkout and smartphone coupons

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent…

May 25, 2014, 8:33 PM EDT

Women Consider Friends’ Opinions the Most ‘Trusted Advertising’ Whether shopping for food, vacations or window treatments

It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over…

May 6, 2014, 10:39 PM EDT

This Is How Men Grocery Shop 65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

February 25, 2014, 10:48 PM EST

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