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Topic: Shell

Cheil Rounds Out Its Portfolio With Iris Deal Welcomes a retail marketing specialist to the family

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has…

November 25, 2014, 12:30 PM EST

The New York Times Runs Its First-Ever Native Print Ad The 8-page section was sponsored by Shell

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January. But today, the Times is making its initial foray into sponsored print…

November 19, 2014, 2:19 PM EST

Shell Celebrates 30 Years in Alberta by Selling Gas at 1984 Prices A blast from the past

It was the best of times, it was the ... well, literally the best of times. Van Halen was the greatest band in the world. George Orwell was totally right…

October 9, 2014, 2:31 PM EDT

Data Drives This Digital Sales and Marketing Company in Dallas Sq1 mines statistics to recommend the right spending mix for clients

Specs Who Judge Graham (l.), president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices There are still some uncharted waters in the digital space, and digital sales and marketing company…

September 10, 2014, 9:14 AM EDT

Shell Shows More Gas Brands Could Fuel Up on Social Media Viral effort led to 385 percent jump in chatter

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell,…

August 22, 2014, 4:07 PM EDT

Greenpeace Targets Lego for Shell Partnership in New Campaign Environmental group staged a protest at Legoland in Windsor today

Environmental group Greenpeace staged a protest today at Legoland in Windsor, England, targeting Lego for their partnership with Shell, The Drum reports. Shell has faced harsh backlash from environmentalists for…

July 1, 2014, 3:26 PM EDT

Pennzoil Unveils Doc About Hot Rodders to Launch a New Motor Oil 'Breaking Barriers' will run on Nat Geo Channel

Though there will be ads around the launch of Pennzoil's new Platinum line of motor oil, the centerpiece of the product push is an hour-long documentary about hot rodders who…

April 16, 2014, 6:00 AM EDT

Shell Expands Its JWT Relationship Atlanta office adds Quaker State, Pennzoil

JWT’s share of Shell brands just grew. The WPP Group agency, which already creates corporate image, fuel and lubricant ads for the oil giant and ads for its Jiffy Lube chain,…

November 5, 2012, 6:53 PM EST

Perspective: Running on Fumes Gas stations and their full-service pump jockeys used to be your best buds on the highway. What put them on the defensive?

Gasoline advertisements have long taken the logical route of showing a spiffy car. And why not? Gas itself isn’t much to look at, but an ad with a cool set…

March 22, 2012, 6:13 AM EDT

Lucy Lawless, Anti-Shell Protester, Once Did a Shell Commercial Actress didn't always take Greenpeace's side

Lucy Lawless got arrested this week, but not for any of the usual sad/funny/pathological celebrity reasons. The actress, whom Adweek interviewed earlier this month, joined a Greenpeace protest of Shell's…

February 29, 2012, 10:02 AM EST

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