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Topic: Shell

Shell Just Made an Interactive Music Video Specifically for Snapchat

Gas brand extends Jennifer Hudson-led effort

Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade. It's the same song—a cover…

Shell's Music Video About Sustainable Energy Is Catchy as Hell. But Will Anyone Believe It?

Weighing the oil company's intentions against its actions

When you've been around 126 years or so, it's tough changing people's perceptions of who you are and what you stand for. But the easiest way of hacking into somebody's…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

Jay Leno Helps Shell Promote Its Annual Fuel Efficiency Challenge

Student contest shifts to Detroit in its 30th year

Seeking to raise the profile of Shell's long-running fuel efficiency challenge for students, MediaCom has turned to Jay Leno, Detroit and NBCUniversal's Today. Leno stars in an ad about the annual…

Can You Identify All These Famous Logos Redesigned by an Artist Into Chinese?

Project shows how secondary words can be

Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled "Chinatown," where he deconstructs popular Western-based logos and reinterprets them in Chinese. The resulting work…

U.S. Media Agency of the Year: MediaCom's Team-First Approach Landed a Ton of New Business in 2014

Including A-B InBev and Mars

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole…

Cheil Rounds Out Its Portfolio With Iris Deal

Welcomes a retail marketing specialist to the family

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has…

The New York Times Runs Its First-Ever Native Print Ad

The 8-page section was sponsored by Shell

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January. But today, the Times is making its initial foray into sponsored print…

Shell Celebrates 30 Years in Alberta by Selling Gas at 1984 Prices

A blast from the past

It was the best of times, it was the ... well, literally the best of times. Van Halen was the greatest band in the world. George Orwell was totally right…

Data Drives This Digital Sales and Marketing Company in Dallas

Sq1 mines statistics to recommend the right spending mix for clients

Specs Who Judge Graham (l.), president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices There are still some uncharted waters in the digital space, and digital sales and marketing company…

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