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Topic: Shareablee

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers

Chat feature makes it easy for jerks to pollute video streams

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We've already addressed the possible legal pitfalls…

Fresh Prince of Bel-Air Still Hip With Instagram Audiences

Not quite as popular as Taylor Swift's cats, though

If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground…

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts

Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

Taylor Swift's Cat Reenacted a Super Bowl Interception and Blew Up Instagram

This kitty clip is clutch

Pop Warner coaches constantly drill the words "two hands" into the ears of their wide receivers, hoping to train grade-schoolers to properly catch a football. Sometimes the youngsters get the…

Should Instagram Let Brands Target Users Based on Location?

Foot Locker's video suggests untapped potential

The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn…

Here Are the Week's Top Brands for Instagram Videos

The NBA once again rules the sports category

The Golden State Warriors are currently basketball's best team with a record of 36-7. But ask any NBA fan, and they'll tell you that the Bay Area squad is also…

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better

A canine's trip to the beach

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound. And while the social platform is inherently visual first and foremost, GoPro…

Starbucks' Stop-Motion Clip on Instagram Strikes a Creative Chord

Coffee brand wins again with social

In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing. Leading the way is Starbucks, which regrammed a stop-motion clip made by artist Rachel Ryle…

Here Are the Top Branded Instagram Videos of 2014

The Washington Post's panda was a surprise winner

Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's…

A Year Out From Release, Star Wars Is Already Killing It in Social Media

Throwback Instagram video hints at the digital deluge to come

Marketing for Star Wars VII—in an age of social and experiential media—is going to be fun to watch before the film hits theaters in December 2015. Take the entertainment franchise's Instagram…

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