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Topic: Sexism

Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads? 'The product as aphrodisiac' is one of marketing's oldest tropes

As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most…

September 9, 2014, 4:41 PM EDT

Snapchat CEO Apologizes for 'Idiotic' Emails From Frat Days Says they don't reflect his views on women

Snapchat’s CEO Evan Spiegel has apologized after a series of emails from his college days revealed insensitive statements regarding women. Gawker’s Valleywag published Spiegel’s e-mails from when he was a…

May 28, 2014, 3:33 PM EDT

Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt So when you're hungry, you're not a creep?

Australian construction workers simply aren't themselves in this amusing stunt from Clemenger BBDO in Melbourne. In fact, they're actors who shout empowering statements to women on the street in a…

March 26, 2014, 11:27 AM EDT

Watch This Woman Become a Man to Protest Unequal Pay in Sweden Annelie Nordström's extreme makeover

We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is…

March 6, 2014, 7:16 AM EST

Indian Ad Challenges Men to See How Stupid They Look Ogling Women Spot first aired on anniversary of Delhi gang rape

Objectification and rape go hand in hand—it's easier, after all, to take advantage of a person if you don't see her as a person. But what if you catch a…

January 8, 2014, 11:38 AM EST

The 10 Most Sexist Ads of 2013 In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…

December 17, 2013, 7:46 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 6-13 Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

December 13, 2013, 10:16 AM EST

D.C. Metro Ad Says Women Care More About Shoes Than Train Reliability Campaign touting progress takes big step backward

The D.C. Metro's newest ad campaign, dubbed "Metro Forward," took a giant step backward recently with a sexist print ad that suggests women would rather talk about shoes than public…

December 4, 2013, 8:57 AM EST

Dating App Lets Guys Bribe Women With Jewelry, Travel or Plastic Surgery 'More classy' than using pickup lines, founder says

"You can have anyone! All you have to do is dangle the right carrot." That's the promise of a new app, Carrot Dating, which allows users to bribe potential love…

October 25, 2013, 11:55 AM EDT

TrueCar.com Ad Rescues Clueless Women Who Could Never Buy a Car Without a Man Around Clunker gets backlash

Remember back when advertisers would blatantly mock women for being helpless without men? I mean, you're probably not old enou … wait, never mind, still happening. A recent ad for…

July 22, 2013, 8:14 AM EDT

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