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Topic: Sexism

Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt So when you're hungry, you're not a creep?

Australian construction workers simply aren't themselves in this amusing stunt from Clemenger BBDO in Melbourne. In fact, they're actors who shout empowering statements to women on the street in a…

March 26, 2014, 11:27 AM EDT

Watch This Woman Become a Man to Protest Unequal Pay in Sweden Annelie Nordström's extreme makeover

We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is…

March 6, 2014, 7:16 AM EST

Indian Ad Challenges Men to See How Stupid They Look Ogling Women Spot first aired on anniversary of Delhi gang rape

Objectification and rape go hand in hand—it's easier, after all, to take advantage of a person if you don't see her as a person. But what if you catch a…

January 8, 2014, 11:38 AM EST

The 10 Most Sexist Ads of 2013 In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…

December 17, 2013, 7:46 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 6-13 Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

December 13, 2013, 10:16 AM EST

D.C. Metro Ad Says Women Care More About Shoes Than Train Reliability Campaign touting progress takes big step backward

The D.C. Metro's newest ad campaign, dubbed "Metro Forward," took a giant step backward recently with a sexist print ad that suggests women would rather talk about shoes than public…

December 4, 2013, 8:57 AM EST

Dating App Lets Guys Bribe Women With Jewelry, Travel or Plastic Surgery 'More classy' than using pickup lines, founder says

"You can have anyone! All you have to do is dangle the right carrot." That's the promise of a new app, Carrot Dating, which allows users to bribe potential love…

October 25, 2013, 11:55 AM EDT

TrueCar.com Ad Rescues Clueless Women Who Could Never Buy a Car Without a Man Around Clunker gets backlash

Remember back when advertisers would blatantly mock women for being helpless without men? I mean, you're probably not old enou … wait, never mind, still happening. A recent ad for…

July 22, 2013, 8:14 AM EDT

Lego Under Fire for Sticker Set Featuring Leering Construction Worker 'Hey Babe!' may send wrong message

You can build almost anything with Legos—even controversy! The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption,…

May 3, 2013, 9:31 AM EDT

Mountain Dew Fiasco Shows Brands Desperately Want Street Cred PepsiCo soda, Adidas and Ford execute 'edgy' poorly

Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today, after suffering similar marketing damage when the family of Emmett Till…

May 1, 2013, 8:56 PM EDT

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