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Topic: Sexism

Online Ads for High-Paying Jobs Are Targeting Men More Than Women

New study uncovers gender bias

A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men. Researchers from Carnegie Mellon University said their study looking at online…

Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads?

'The product as aphrodisiac' is one of marketing's oldest tropes

As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most…

Snapchat CEO Apologizes for 'Idiotic' Emails From Frat Days

Says they don't reflect his views on women

Snapchat’s CEO Evan Spiegel has apologized after a series of emails from his college days revealed insensitive statements regarding women. Gawker’s Valleywag published Spiegel’s e-mails from when he was a…

Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt

So when you're hungry, you're not a creep?

Australian construction workers simply aren't themselves in this amusing stunt from Clemenger BBDO in Melbourne. In fact, they're actors who shout empowering statements to women on the street in a…

Watch This Woman Become a Man to Protest Unequal Pay in Sweden

Annelie Nordström's extreme makeover

We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is…

Indian Ad Challenges Men to See How Stupid They Look Ogling Women

Spot first aired on anniversary of Delhi gang rape

Objectification and rape go hand in hand—it's easier, after all, to take advantage of a person if you don't see her as a person. But what if you catch a…

The 10 Most Sexist Ads of 2013

In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…

Adweek's Top 5 Commercials of the Week: Dec. 6-13

Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

D.C. Metro Ad Says Women Care More About Shoes Than Train Reliability

Campaign touting progress takes big step backward

The D.C. Metro's newest ad campaign, dubbed "Metro Forward," took a giant step backward recently with a sexist print ad that suggests women would rather talk about shoes than public…

Dating App Lets Guys Bribe Women With Jewelry, Travel or Plastic Surgery

'More classy' than using pickup lines, founder says

"You can have anyone! All you have to do is dangle the right carrot." That's the promise of a new app, Carrot Dating, which allows users to bribe potential love…

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