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Topic: Sephora

How Marketers at Music Fests Are Engaging Fans on Site and Online

Using new tech, new tricks

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a…

Rent the Runway CEO Tells SXSW: 'We Need to Put UPS and FedEx Out of Business'

Future of e-commerce may depend on delivery upstarts

Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd…

34 Places Where You Can Start Using Your iPhone to Buy Stuff

McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

Designers' Beauty Lines Offer Luxe on a Dime

Brands like Tory Burch are branching out into cosmetics

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space. Now, in an effort to attract an even…

Wexley School for Girls Is Neither a School nor Exclusively Female

Agency creates fan bases around brands

Specs Who Partners and executive creative directors Ian Cohen (l.), Cal McAllister What Ad agency Where Seattle offices Wexley’s crazy name, perhaps the oddest in the business, is a point of pride for this…

Starbucks Cherry-Picks Sephora to Fill CMO Role

Sharon Rothstein jumps to coffee giant

Starbucks today named Sharon Rothstein as its new global CMO, pulling the industry vet away from women's fashion retailer Sephora—where she served as svp of marketing since May 2009. The coffee…

Facebook Card's Big Implications for Advertising, Shopping

New gift card business could help tie online ads and offline purchases

During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company’s $5 million in miscellaneous revenue—and the expectation is…

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform

Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…

Pinfluencer Brings Pinterest Contests to Brands' Sites, Facebook Pages

Gilt, eBay, Sephora have signed on at launch

Many social marketers cut their teeth running contests and sweepstakes on Facebook, and social marketing software companies like Wildfire built their businesses helping brands manage those campaigns. Now, Pinfluencer wants to…

Retailers Pin Hopes on Christmas

Brands relying on social to boost sales this holiday season

With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a…

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