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Topic: Sears

Mike Myers Does a Hilarious Sears Ad With His Brother, Who's Worked There for Decades

Star power for struggling chain's Canadian operation

Sears Canada is struggling mightily, but it has a secret weapon in a celebrity connection. Peter Myers has worked at Sears Canada for 32 years. And it turns out his brother…

Infographic: Home Improvement Shoppers Use Online Video More Than TV

A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans. Focusing on a subset of home improvement shoppers, the…

Sears Holiday Spots Are Decked With Danger and Destruction

Christmas chaos with The Denskies

Sears puts some stupid in your stocking as the Denskies, an enthusiastic but hapless family of four, return in a trio of spots by mcgarrybowen. We're talking Little Caesar's-level silliness…

Kmart Is Getting Stuffed for Opening on Thanksgiving Morning, and Its Tweets Aren't Helping

150 canned replies

Kmart really, really wants you to know that it plans to staff its stores on Thanksgiving with seasonal employees who want to make some extra money this holiday. How do…

All's Well That Doesn't End Well in Romantic Comedy From Sears

Fun fake trailer wraps with a splat

Here's a fun trailer for a romantic comedy about two lost souls (bloggers, obviously) who reconnect in an airport … with a twist ending. Spoiler alert: Because love is a…

Sears Wins Contest for Most Inappropriate T-Shirt of the Year

Item is quickly pulled from online store

When it comes to the politics of provocative T-shirts, there are degrees of complexity and impropriety. JCPenney last year caused much anxiety and heated intellectual debate over gender roles with…

Short on bra!nz? Head over to zombie Sears

Just in time for Halloween, Sears has given its website a creative makeover to try and attract the coveted zombie demographic. Zombies are the latest supernatural craze and seem to…

Dude rides mower across America for Sears

Sears is in the midst of a social-media campaign this summer in which a guy is riding a Craftsman lawn mower from Los Angeles to New York. Lucas Van…

Brett Favre can't even decide on a television

Passing for a whopping 4 yards, Brett Favre didn't give fans much to talk about during his Friday debut with the Minnesota Vikings. But if there's one thing that has…

Launch of 'Good News Now' not great news

For those who require only one side of the story—the positive side—Sears and AOL have launched Good News Now at GNN.com. The lead story when I looked: "Senior Couple…

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