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Topic: Sears

Infographic: Home Improvement Shoppers Use Online Video More Than TV A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans. Focusing on a subset of home improvement shoppers, the…

February 17, 2014, 7:22 AM EST

Sears Holiday Spots Are Decked With Danger and Destruction Christmas chaos with The Denskies

Sears puts some stupid in your stocking as the Denskies, an enthusiastic but hapless family of four, return in a trio of spots by mcgarrybowen. We're talking Little Caesar's-level silliness…

November 18, 2013, 8:43 AM EST

Kmart Is Getting Stuffed for Opening on Thanksgiving Morning, and Its Tweets Aren't Helping 150 canned replies

Kmart really, really wants you to know that it plans to staff its stores on Thanksgiving with seasonal employees who want to make some extra money this holiday. How do…

November 6, 2013, 11:42 AM EST

All's Well That Doesn't End Well in Romantic Comedy From Sears Fun fake trailer wraps with a splat

Here's a fun trailer for a romantic comedy about two lost souls (bloggers, obviously) who reconnect in an airport … with a twist ending. Spoiler alert: Because love is a…

November 6, 2012, 12:44 PM EST

Sears Wins Contest for Most Inappropriate T-Shirt of the Year Item is quickly pulled from online store

When it comes to the politics of provocative T-shirts, there are degrees of complexity and impropriety. JCPenney last year caused much anxiety and heated intellectual debate over gender roles with…

March 6, 2012, 12:30 PM EST

Short on bra!nz? Head over to zombie Sears

Just in time for Halloween, Sears has given its website a creative makeover to try and attract the coveted zombie demographic. Zombies are the latest supernatural craze and seem to…

October 25, 2010, 8:15 AM EDT

Dude rides mower across America for Sears

Sears is in the midst of a social-media campaign this summer in which a guy is riding a Craftsman lawn mower from Los Angeles to New York. Lucas Van…

July 19, 2010, 1:26 PM EDT

Brett Favre can't even decide on a television

Passing for a whopping 4 yards, Brett Favre didn't give fans much to talk about during his Friday debut with the Minnesota Vikings. But if there's one thing that has…

August 24, 2009, 12:57 PM EDT

Launch of 'Good News Now' not great news

For those who require only one side of the story—the positive side—Sears and AOL have launched Good News Now at GNN.com. The lead story when I looked: "Senior Couple…

June 15, 2009, 8:08 AM EDT

Sears hops a ride on the un-site bandwagon

Since Agency.com's Skittles project got rapped for paying homage to Modernista's un-site, it's time to go after Izea. The company, which also brokers sponsored blog posts, has a program…

March 27, 2009, 5:45 PM EDT

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