Topic: Sears Holdings
Type
Interpublic Stacks Deck in Kmart's Review
McCann, Draftfcb are IPG
Interpublic Group has to like its odds in the Kmart creative review. Two of the three finalists—McCann Erickson in New York and incumbent Draftfcb in Chicago—are units of Interpublic, according to…
Kmart Expects Final Pitches in Late March
Creative Review is Moving Fast
Kmart is moving fast in its recently-launched review of creative agency partners, with final pitches expected to be held at the end of March, sources said. Spec creative is part of…
Sears Holdings Retains MPG as Media Lead
Incumbent since 2007
Sears Holdings confirmed it will continue to work with MPG as its media lead after the retailer’s review of its $570 million account. The parent of Sears and Kmart is…
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