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Topic: search engine marketing

Unilever Consolidates Its Search Marketing Business

Resolution Media will handle with sister shop PHD

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch. To manage the account, Resolution will work with fellow Omnicom Media…

This Agency Was Tackling Search Before Google Even Existed

Acronym wants your company to be an SEO superstar, too

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in…

Rap Genius Searches for New Traffic Tactic After Google Slap

Ready to launch app attack, recruit brands

It’s a good thing Rap Genius has an app coming out next week, because it just lost more than half its typical mobile Web traffic thanks to Google.  Rapper Nas in…

Search Engine Marketers Like Google's FTC Concessions

Data portability a major plus to ad campaigns

Google may have gotten off easy with the Federal Trade Commission, but the changes it voluntarily agreed to make to appease regulators got major kudos from the search advertising and…

Internet Ads Jump 14%, Mobile Spending Skyrockets

IAB report bears relatively good news for digital in 2012

Internet advertising grew jumped 14 percent during the first half of 2012—totaling $17 billion—compared to the same period last year, according to Internet Advertising Bureau data released Thursday (Oct. 11).…

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