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Topic: Search Ads

Yahoo's Best Ad Growth in Years Comes With Costs

Revenue up 15 percent in Q2

Marissa Mayer reported Yahoo's best revenue growth in nearly a decade, but the company is spending a lot of money and actually took a loss, overall. Yahoo announced second-quarter results today…

Google Brings Ads to the Google Play Store

Sponsored download suggestions are on the way

Google thinks it has found a new way for app developers to get noticed in the Google Play store, while boosting the tech giant's own revenue in the process. The upcoming…

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral

This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

Marketers See Shift in Search From Direct Response to Branding

Going beyond low-funnel tactics

A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads…

Handing Over the Keys to Keyword Targeting

Grapeshot claims trading ad-vantage

Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content…

Google to Bolster Sales Measurement of Search Ads

Aims to show how AdWords affects all digital conversions

Google wants to better demonstrate how its AdWords search promos drive sales on desktops and mobile devices. With its new metric called cross-device conversions, Google is aiming to connect the dots…

Yahoo Hires Former AOL Exec to Run Ad Business

Ned Brody is Marissa Mayer’s new svp of the Americas

Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America. The announcement…

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