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Topic: Scatter market

Type
Advertisers Are Lining Up for a Piece of Mad Men’s Final Season April 13 marks the beginning of the end for AMC’s stylish drama

While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with…

April 6, 2014, 8:34 PM EDT

Moonves: Big Bang Theory Will Move to Accommodate NFL Games Broadcast’s top scripted series expected to shift to Monday nights

In a bid to accommodate the hulking bruiser that is the National Football League, Leonard, Sheldon, Penny and the rest of The Big Bang Theory crew next fall will be…

February 13, 2014, 12:54 PM EST

Earnings: Cable Helps Lift News Corp. Profits Fox News Channel, FX boost ad sales in Q1

News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing…

November 6, 2012, 8:12 PM EST

Weak Debut for Frosh Shows Dampens Q4 Scatter Chatter Little urgency seen in the advertising marketplace

While the Nielsen ratings for the first two weeks of the new broadcast season likely left a few network executives scrambling to get their Xanax refilled, the advertising marketplace itself…

October 8, 2012, 12:01 AM EDT

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping Stagnant economy puts the freeze on scatter

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a…

September 17, 2012, 1:34 PM EDT

Sick Nick a Drag on Viacom Ad Sales Kids net ratings declines remain a concern

Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries. Speaking to analysts in a Q&A…

May 3, 2012, 5:43 PM EDT

GM Opts Out of Q2 Upfront Buys Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

February 1, 2012, 5:28 PM EST

Ad Agencies Register Concern on Economy While not in panic mode, CEOs, national buyers closely monitor economy

On an "are-you-worried-about-the-economy" scale of 1 to 10 (10 being a repeat of the 2008 meltdown), agency chiefs are more worried than not that the glitchy economy will hurt their…

August 15, 2011, 6:41 AM EDT

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