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Topic: San Francisco

How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool

Its innovation lab in S.F. has shifted from learning to making

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years…

Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

These marketers think big by going small

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But…

San Francisco Passes 'Airbnb Law' for Short-Term Home Rentals

Establishes tax regulations and other limits

San Francisco has legalized short-term residential rentals, clearing the way for companies like Airbnb to operate legally in the city—though with a lot of caveats. SFGate covered the board meeting during which…

Why Settle for a Standing Desk When You Could Have This Giant Hamster Wheel?

Now march, drones!

Do you like the modern sensibility of a standing desk but wish it also served as a constant reminder of your work life's soul-crushing drudgery? Well then I've got good…

Heat Preps Work for Levi's Brand Supporting Stadium Partnership

Breaks next week

Heat is about to break its first work in support of the Levi's brand partnership with its new namesake stadium, an account that the San Francisco shop landed after a…

Devin SuperTramp Creates a 260-Foot Water Slide Down a San Francisco Street

Bear Naked Granola is YouTube influencer's newest client

YouTube influencer Devin SuperTramp is a man who knows how to get what he wants. And in this case, he wants to ride a 260-foot water slide down the streets…

Ad of the Day: Burger King Makes the Most Fabulous Whopper Ever for LGBT Pride

Sandwich has limited reach but a big heart

This year's Gay Pride festivities in San Francisco were surely as fabulous as ever, and Burger King jumped at the chance to make its own statement about equality with the…

Detweiler Is New Grey S.F. CCO

Office also adds Ryder System

The revamping of Grey San Francisco continues with the hire of Curt Detweiler as chief creative officer of the office. Detweiler most recently was managing director and executive creative director…

2 Guys Named Brad Head to BarrettSF

Team of Kayal and Phifer comes from Venables Bell

Back in the day, the hot creative team at Fallon (and later, Mother) was an inseparable duo known simply as the Swedes. Well, now barrettSF has the Brads. Brad Kayal and…

This San Francisco Agency Celebrates Offbeat Projects for an Eclectic Client List

Muh-tay-zik | Hof-fer recently launched Gallo’s New Amsterdam vodka

Specs Who John Matejczyk (l.), ecd, and Matt Hofherr, president, director of strategy What Advertising and production company Where San Francisco offices Among the latest generation of Bay Area startups to attract attention, Muh-tay-zik…

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