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Topic: Samsung

Samsung Celebrates South Sudan's First Olympic Appearance With a Heart-Pounding Chant

Leo Burnett Chicago's moving work

Every athlete competing in the Olympic games has an incredibly inspiring story to tell, but some stories simply defy the odds. Take 19-year-old Margret Rumat Rumat Hassan, a 400-meter runner from…

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

And earn Cannes' Marketer of the Year honors for 2016

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known…

Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

Features behind the scenes footage

The NBA and Samsung think 360-degree ads will be a slam dunk. Just in time for the NBA Championship Series, the pair is partnering with Twitter to bring fans exclusive 360-degree…

How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes

A 360-degree view of the world stirs empathy and action

  brightcove.createExperiences(); One evening last December, 400 men and women in tuxedos and gowns met at the Metropolitan Museum of Art…

Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Promotes the size of its phones

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe. This week, the brand installed a massive 80-by-40 meter digital billboard onto…

Ad of the Day: Samsung's Digital Surfboard Shows Riders Tweets and Sea Conditions

Making surfing less lonely, one smartphone at a time

Samsung has created a smart surfboard. The internet-connected sporting gear is the focus of a new ad from Leo Burnett Tailor Made, featuring Brazilian surfer Gabriel Medina.  Obligatory footage of crashing waves…

Samsung Is Helping Preemie Babies by Making Incubators Feel More Like the Womb

How a heartbeat can change tough odds

Samsung is back to pull at your heartstrings again, this time with a campaign about premature babies. Infants born too early face a greater risk of language and attention disorders later…

Samsung Made VR Bedtime Stories for Kids and Parents Who Can't Be Together in Person

Live storytelling app places them in the same fantasy

Virtual reality still has a lot to prove. And today it takes a big step toward demonstrating its potential everyday usefulness with a cool Samsung campaign that simulates one of…

Kristen Bell and Dax Shepard's Fridge Is a Love Nest in Samsung's Adorable Animated Short

Will chocolate syrup find the one?

Painfully cute real-life celebrity couple Kristen Bell and Dax Shepard add another painfully cute Samsung spot to their résumés today, as the electronics retailer has recruited the pair to introduce…

Samsung Wins the Tribeca Film Festival's First Branded Content Award

With a short about 'hearing' color

Samsung has won the Tribeca Film Festival's first branded content award. With the five-minute short, Hearing Colors, it beat out seven other brands vying for the Tribeca X Award, which the…

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