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Topic: Samsung

Who Are the Year's Best-Loved Brands? Hint: Half Are Probably Younger Than You

Digital is dominating in the battle for hearts and minds

Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of…

Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

Millennials Don't Care If You Don't Get Them, Samsung Says in Its Latest Grab for Cool

R/GA takes a stab at YOLO

Samsung is looking to cozy up with the youths by proving it gets what it means to be a millennial ... and that it's cool with it. A new commercial from…

Q&A: How Leo Burnett's CEO and CCO Built a Creative Powerhouse in 10 Years

Celebrating a killer creative year after a decade together

Leo Burnett celebrated a banner year in terms of its creative output and all the awards the global agency racked up—an Emmy for the "Like a Girl" campaign, 69 Cannes…

Samsung Choreographs an Awesome Human Kaleidoscope for Its Gear S2 Watch

People bring the features to life

If Busby Berkeley were alive today and choreographing commercials for tech products, he might have come up with something like this two-minute mini-movie by R/GA for Samsung's Gear S2 smartwatch.  About…

Want to Know When Rihanna's New Album Drops? Follow This Samsung Campaign

72andSunny creates a mystery for fans

Rihanna is building buzz around her new album with a tricky campaign from Samsung and 72andSunny. The ads, launched during Sunday night's American Music Awards, lead to an immersive online…

Samsung Offered Young People a Free Vacation, With One Super-Awkward Caveat

Would you do it?

If you get twitchy when someone starts swiping back through the photos on your phone, this French ad for Samsung will truly make you uncomfortable. I'm currently judging at the international…

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Nestlé and AT&T test 360-degree video

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted…

Ad of the Day: Samsung Will Be There on the Most Mysteriously Wonderful Day of Your Life

R/GA's charming fantasy

We wrote about a Kia ad recently in which Blake Griffin was "in the zone," which turned out to be literally a heavenly place, a fantasy mind-space in the clouds,…

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