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Topic: Samsung

Ad of the Day: Samsung's Dreamy Holiday Ad Tells a Moving Fairy Tale on 74 Screens Sweet tale, sweeter execution

Some 74 synchronized devices, from a two-inch watch screen to a 65-inch curved Samsung TV—and everything in between—make an animated dream come alive in Samsung's lovely holiday spot. R/GA created the…

December 17, 2014, 10:12 AM EST

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove Going big with Beats showed the shop's modern storytelling mastery

In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA. "The Game Before the Game," for…

December 15, 2014, 12:29 AM EST

Top 10 Branded Videos: Kristen Bell and Dax Shepard Get Into the Holiday Spirit for Samsung Festive lights and baking galore

Kristen Bell and Dax Shepard pull off a cute, holiday ad for Samsung to grab the No. 1 slot on this week's Adweek/VidIQ top branded video chart. The new ad is…

December 12, 2014, 9:01 AM EST

The 10 Most Memorable New Products of 2014 Tech and food grab top spots with help from Facebook

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according…

December 11, 2014, 12:38 PM EST

These Are the Top 10 Brands That Nailed Social Video in 2014 World Cup advertisers dominate the list

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media. Unsurprisingly, this year's chart is dominated…

December 3, 2014, 9:59 AM EST

Cheil Rounds Out Its Portfolio With Iris Deal Welcomes a retail marketing specialist to the family

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has…

November 25, 2014, 12:30 PM EST

Check Out This Week's 10 Must-See Digital Marketing Stats Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

October 31, 2014, 11:48 AM EDT

How HP Turned 6-Second Vines Into a 30-Second TV Ad Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

October 27, 2014, 12:01 AM EDT

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video] As illustrated in this supercut of the soccer star

We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with…

October 22, 2014, 11:09 AM EDT

Samsung's Top 15 Media Integrations Over the Past Two Years Includes everything from traditional TV to digital content

Over the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison…

October 14, 2014, 7:03 AM EDT

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