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Topic: Samsung

Why This Broadcaster Is Going Beyond TV to Wearables and VR

Telemundo is gaining on Spanish-language rival Univision

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have…

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

Macy's and Harman praise the effort

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

USA Creates Special VOD Ads Starring Characters From the Show You're Watching

Custom content for on-demand sponsors

All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one…

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…

R/GA U.S. President Seth Solomons Exits the Agency

Arrived in late 2013, promoted last month

Seth Solomons, a top executive at digital shop R/GA, has left the agency after 20 months. Solomons joined R/GA in November 2013 as a managing director in New York and global…

Condé Nast's New In-House Native Ad Studio Debuts Its First Campaign

Samsung-branded cover to go out to Bon Appétit subscribers

Six months after its buzzy launch, Condé Nast's in-house native ad unit, 23 Stories, which allows advertisers to work directly with the publishing company's editors, is finally unveiling its first…

Ad of the Day: Samsung Goes Deep With This Epic Surf Spot From 72andSunny

Stirring stuff, but could the brand be in over its head?

72andSunny catches a new wave with Samsung in this short film created with the World Surf League, which Samsung Mobile sponsors. A sequel of sorts to last year's Cannes Gold Lion-winning…

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

An Award-Winning Dallas Agency That Knows How to Clean Up a Bad Rep

Commerce House makes over the sports world

Specs Who Creative principal Leigh Sander; CEO, founder Mark Denesuk; strategy principal Nancy Crume; digital principal Joel Dollar What Full-service ad agency Where Dallas Professional sports referees don't have a great reputation. So when…

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