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Topic: Samsung

Check Out This Week's 10 Must-See Digital Marketing Stats Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

October 31, 2014, 11:48 AM EDT

How HP Turned 6-Second Vines Into a 30-Second TV Ad Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

October 27, 2014, 12:01 AM EDT

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video] As illustrated in this supercut of the soccer star

We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with…

October 22, 2014, 11:09 AM EDT

Samsung's Top 15 Media Integrations Over the Past Two Years Includes everything from traditional TV to digital content

Over the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison…

October 14, 2014, 7:03 AM EDT

This Agency’s Entire Business Is Shipping Containers Boxman Studios takes marketing outside of the box

Specs Who CEO David Campbell What Marketing experience developer Where Charlotte, N.C. When the subprime mortgage crisis of 2007 and resultant financial woes sent the country hurtling into recession, Boxman Studios CEO David…

October 12, 2014, 9:08 PM EDT

Inside Samsung’s Mission to Find the Next Selfie Moment What will happen at this year’s American Music Awards?

Over the past two years, Samsung has developed a media strategy that capitalizes on unique brand integrations and product placements. In the first part of the interview, we discussed how…

October 12, 2014, 9:05 PM EDT

Here’s How Samsung Pulls Off All of Its Media Integrations Finding the right time and place

From Ellen’s epic selfie at this year’s Oscars to a multiyear partnership with Dick Clark Productions’ American Music Awards, Samsung continues to write the playbook for brand integrations. Adweek talked…

October 12, 2014, 9:04 PM EDT

Samsung Has a Robotic Butt Sit on the Galaxy Note 4 in Comical #Bendgate Video No jokes left behind in this rivalry

Once again, Apple is the butt of Samsung's jokes. This time literally. Does the iPhone 6 have a tendency to bend in your back pocket when you sit down? Would the…

October 6, 2014, 9:13 AM EDT

Accounts in Review: See What's Up for Grabs and Who's Chasing It Samsung ends its big search; Office Depot finds new shops

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million…

October 3, 2014, 3:28 PM EDT

We Ask the Experts: Which Brands Are Killing It Right Now? #AWXI attendees laud marketing peers

Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy,…

October 3, 2014, 7:00 AM EDT

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