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Topic: Samsung

Lenovo Overtakes Samsung, Becomes No. 1 Smartphone in China Vying to be a global player

Lenovo overtook Samsung as the No. 1 smartphone maker in China and the fourth largest worldwide in the second quarter of 2014, according to the company and research firm IDC.  The…

August 14, 2014, 5:17 PM EDT

What Foursquare's Looming Data Mean to Advertisers As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

August 8, 2014, 7:36 AM EDT

Adweek's Top 5 Commercials of the Week: July 18-25 Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

July 25, 2014, 10:39 AM EDT

Samsung’s Secret to Viral Videos: Load Up on Celebrity Endorsements Musicians drive clicks

Samsung grabbed three of this week’s top YouTube videos on the Adweek/VidIQ top 10 video chart, two of which center around celebrities and athletes to prove that the company does…

July 24, 2014, 4:42 PM EDT

Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing Haunting Bowie cover fuels ominous but uplifting spot

"The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter…

July 24, 2014, 12:57 PM EDT

Samsung Dares People to Take Underwater Selfies in a Frigid Lake With the Galaxy S5 Plenty take the plunge

Selfie aficionado Samsung recently offered free phones to people loony enough to jump into Lake Zurich in Switzerland (which was a balmy 46 degrees) and snap an underwater selfie. Why?…

July 23, 2014, 12:39 PM EDT

McKinney New York Fills Managing Director Role George Nguyen joins from TBWA\Toronto

The New York office of McKinney has found its new managing director in Toronto. George Nguyen was md and chief strategy officer at TBWA\Toronto. At McKinney, he fills a vacancy left…

July 21, 2014, 12:09 PM EDT

Starcom Defends Another Key Account in A-B InBev Brewer review comes amid shop's defense of Samsung

Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the…

July 18, 2014, 4:59 PM EDT

Ad of the Day: Samsung's Sci-Fi Soccer Epic Reaches Its Final Chapter After 8 months, the Galaxy 11 finish their game for the fate of Earth

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion. "The Match Part 2," released this week as a…

July 17, 2014, 1:23 PM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

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