Topic: Sam Adams
Type
These Beer Ads Are Seriously Off the Wall
Technology turns tavern flat-screens into ad vehicles for brew brands
For Jim McGrath of the motorsports-themed dining chain Quaker Steak & Lube, flat-screen TVs dotting the walls used to be reserved for baseball and hockey games. Now, they’ve been transformed…
Sam Adams Crowdsourcing Its Next Beer
You choose the color, clarity, malt, hops and yeast
Samuel Adams is hoping the beer it's preparing for SXSW will be a crowd-pleaser. Hence, it's letting the crowd tell them how to make it. The brewer is teaming up…
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