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Topic: Sam Adams

These Beer Ads Are Seriously Off the Wall Technology turns tavern flat-screens into ad vehicles for brew brands

For Jim McGrath of the motorsports-themed dining chain Quaker Steak & Lube, flat-screen TVs dotting the walls used to be reserved for baseball and hockey games. Now, they’ve been transformed…

August 7, 2012, 12:00 AM EDT

Sam Adams Crowdsourcing Its Next Beer You choose the color, clarity, malt, hops and yeast

Samuel Adams is hoping the beer it's preparing for SXSW will be a crowd-pleaser. Hence, it's letting the crowd tell them how to make it. The brewer is teaming up…

January 20, 2012, 9:28 AM EST

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