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Topic: Saatchi & Saatchi

David Perry Says Goodbye to Saatchi After Long Run Broadcast production chief joined shop in '89

David Perry's long, remarkable run as head of broadcast production at Saatchi & Saatchi is coming to an end. Perry, who has worked for six creative chiefs in his nearly 24…

June 14, 2013, 5:57 PM EDT

It's 2013, and People Are Still Getting Worked Up About Interracial Couples in Ads Cheerios spot gets cheers and jeers

It's another one of those things that shouldn't be a story but is—an ad from a major U.S. brand featuring an interracial couple and their daughter. You'd think this new…

May 30, 2013, 2:17 PM EDT

Lucky Charms Does Giant Bong Hit, Unleashes Auto-Tune Leprechaun TV spot inspired by viral video

What could be better than an Auto-Tune leprechaun singing about his magically delicious cereal? Nothing! This 15-second Lucky Charms ad, which mixes current commercial footage, vintage images and goofy-great vocal…

May 15, 2013, 11:37 AM EDT

McCann Lands Spot on Carlsberg Roster JWT also recently added

McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S. While the agency hasn’t been given any specific brand assignments, landing a spot on the brewery’s …

May 7, 2013, 2:10 PM EDT

Grey Wins Gillette Creative Account Succeeds BBDO, Proximity on the business

Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The…

April 29, 2013, 12:51 PM EDT

Kool-Aid Man Gets a Makeover, Going All-CGI and Showing Off His Fabulous Flavored Pants New look at 59 years old

The world's most famous spokespitcher, the Kool-Aid Man, just got a glassy makeover to help promote the brand's new sugar-free liquid drink mix. The Kool-Aid Man, who's been around since…

April 16, 2013, 3:52 PM EDT

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…

April 11, 2013, 1:58 PM EDT

Mindshare Retains HSBC's Global Media Account The bank's selection caps a 6-month review

It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…

April 4, 2013, 1:00 PM EDT

Baglivo Exits Saatchi After Long Run Plans to start brand consultancy

Mary Baglivo's long run at Saatchi & Saatchi has ended. Baglivo, who most recently was chairman and CEO of Latin America and multicultural, is leaving the Publicis Groupe agency after more…

April 1, 2013, 2:12 PM EDT

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