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Topic: Saatchi & Saatchi

Saatchi Bolsters New York Leadership Team Moves come amid business rebound

Saatchi & Saatchi shifted a top creative player to its New York headquarters and expanded the role of its strategic planning chief. New York chief strategy officer Claudine Cheever added responsibility…

May 22, 2012, 10:53 AM EDT

Ad of the Day: Capri Sun Clingy moms and cyborg bears star in Saatchi's entertaining first spots for the Kraft drink brand

Quick cuts and compressed action drive Saatchi & Saatchi's first ads for Kraft Foods' Capri Sun, which break today and play like movie trailers, down to the basso-profundo voiceovers. One ad…

May 21, 2012, 12:37 PM EDT

Rob Zombie Does Another Ad, and Now He Gets to Kill Stuff Saatchi spot for Amdro ant bait

Looks like Rob Zombie is a big fan of David Fincher's Seven. The musician turned director's second ad in 10 months—this one for Amdro ant bait—looks and feels like the…

April 26, 2012, 5:40 PM EDT

The Most Nakedly Brilliant Call-for-Entries Video Ever (NSFW) Adult-film director wants to get into commercials

A while back, Hustler released an adult-film that parodied famous commercials. Now, in a similar spirit (though not quite as filthy), Saatchi & Saatchi London has created this hilarious call-for-entries…

March 28, 2012, 10:12 AM EDT

Nothing Sells Air Conditioners Like Flabby Dads in Their Underpants Shield your eyes from new Saatchi ad

Conventional wisdom says a montage of fat dads in their underpants is a bad way to sell air conditioners. But Argentine ad agency Del Campo Nazca Saatchi & Saatchi has…

March 1, 2012, 7:55 AM EST

Chase Shifts Sapphire Card Business Saatchi succeeds mcgarrybowen

Saatchi & Saatchi has taken a bite out of mcgarrybowen’s Chase account. Chase has selected Saatchi to handle traditional, direct and digital advertising for the Chase Sapphire credit card, which the…

January 11, 2012, 1:43 PM EST

Penney-Saatchi Split Ends Single Lead Agency Model Retailer shifts toward multi-shop approach

JCPenney’s split with Saatchi & Saatchi comes a month after the retailer added Peterson Milla Hooks to its creative roster and amid the company’s shift toward a multi-agency model. The merchant…

December 28, 2011, 10:09 PM EST

Reindeer in Crisis After Santa Switches to a Toyota Prius Saatchi's dealer work traces their odd second acts

What's that way up in the yuletide sky? It's not Santa's sleigh. It's a ridiculously high-concept campaign by Saatchi & Saatchi in New York for the Greater New York Toyota…

November 30, 2011, 9:46 AM EST

Merck Trims Field in Global Creative Review Cut to 2 follows pitches earlier this week

The odds of the finalists in Merck's global creative review just improved. The company has eliminated Saatchi & Saatchi and Deutsch, following agency presentations at Merck earlier this week. That leaves…

October 28, 2011, 1:11 PM EDT

JCPenney Accused of Sexism Again With Phoebe Cates Spot 'Fast Times' scene offends

JCPenney, have you learned nothing lately? The answer will be obvious once you watch this new commercial, via Saatchi & Saatchi in New York, for men's clothing sold at the…

October 3, 2011, 2:03 PM EDT

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