Advertisement

Topic: Russia

Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia Just don't expect Vladimir Putin to get one

As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at…

August 29, 2014, 1:46 PM EDT

WPP Increases Stake in Russian Joint Venture Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

January 14, 2014, 9:49 AM EST

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…

December 9, 2013, 7:00 AM EST

Copywriter Turned Author Looks Back on Russia’s Shift to Capitalism Elliott Holt

Specs Who Elliott Holt Age 39 New gig Author, You Are One of Them (Penguin Press) Old gig Copywriter and strategic planner, Grey Group, TBWAChiatDay, Saatchi & Saatchi Your agency background informs a good deal of…

September 8, 2013, 10:06 PM EDT

Datsun's Revival Won't Be a Nostaglia Play Brand is foreign to the countries it's entering next

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and…

March 11, 2013, 10:11 AM EDT

Advertisement