Topic: Russia

This Coffee Is So Black, It's Being Marketed and Sold Through the Darknet

Chernyi Black is its own kind of drug

Need a fix? The darknet's got whatever you need. Even coffee. The Chernyi Cooperative is claiming the dubious title of "first legal product advertisement on the darknet." It's selling its Chernyi…

This Most Horrifying PSA Portrays Addiction to One of the World's Deadliest Drugs

But is it an ad, or mostly art?

If you've ever wanted to try to climb inside the head of a drug addict willing to shoot up a flesh-rotting, mind-melting opioid, now may be your chance. A surreal six-minute…

Uber Hands Out Breathalyzer Cards You Can Lick to See If You're Too Drunk to Drive

Nifty in-bar promotion from Russia

A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons…

A Domestic Violence Message Is Hidden in This Clever 360° PSA. Can You Find It?

BBDO urges you not to look away

Lots of ads have used 360° video lately, but here's one where the VR technology really suits the message—and delivers a powerful coda for those who absorb it. The video, from…

Snickers Gets Wrapped Up Like Other Candy Bars in Latest 'You're Not You' Ads

Even the product must be hungry

BBDO Moscow takes the "You're Not You When You're Hungry" campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn't itself—it's packaging to…

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

W+K Amsterdam's take on #betterforit message

In April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden…

How Do You Improve Sex on the Cannes Red Carpet? Bring Along a Mattress and Pillows

Creative stunt ended the festival on the perfect note

"It is your last night in Cannes. Make it more comfortable." That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet…

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

You won't mind if they come back

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M…

This Outdoor Ad in Moscow Hides From the Police When It Sees Them Coming

How to go undetected when selling illicit food

Last summer, Russia imposed a full embargo on food imports from the European Union (as well as the U.S.) in retaliation for sanctions over Ukraine. This left authentic European food…

Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

Great gotcha ad from BBDO

It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos…