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Topic: Russia

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

W+K Amsterdam's take on #betterforit message

Back in April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from…

How Do You Improve Sex on the Cannes Red Carpet? Bring Along a Mattress and Pillows

Creative stunt ended the festival on the perfect note

"It is your last night in Cannes. Make it more comfortable." That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet…

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

You won't mind if they come back

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M…

This Outdoor Ad in Moscow Hides From the Police When It Sees Them Coming

How to go undetected when selling illicit food

Last summer, Russia imposed a full embargo on food imports from the European Union (as well as the U.S.) in retaliation for sanctions over Ukraine. This left authentic European food…

Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

Great gotcha ad from BBDO

It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos…

Is This Strange Russian Ad With a Man Drowning the Perfect Metaphor for Social Media?

An easier way to help

If you saw a man drowning on social media, would you save him? That's the metaphor at the heart of this bizarre ad for Mainpeople, a new Russian app designed…

Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed

Lie back and enjoy the show

The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position…

David Duchovny Daydreams of Life as a Russian in Beer Ad Exalting the Motherland

Serious? Satire? Lengthy spot tries for both

Is Special Agent Mulder looking to defect? In a decidedly unexpected career move, David Duchovny appears in this two-and-a-half minute rah-rah-Russia commercial for Siberian Crown beer. The spot's schmaltzy patriotism and…

Russian Models Troll Instagram With Super-Sexy Hashtags and Photos That Won't Load

All a ploy for 4G Internet

There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed.  BBDO Moscow…

Russian Subaru Ad Expertly Veers From Shocking and Sad to Hilarious

Reversal of fortune on a quiet road at night

If you've been paying attention to Subaru's ads lately, you know that dogs love driving the brand's cars. But you probably don't know how far they'll go to do so. This…

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