Topic: Rubicon Project
A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…
EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…
News broke in June that Facebook was readying an ad exchange which would enable advertisers to target people of Facebook based on their Web surfing habits on other sites. Facebook…
Private marketplaces have become all the rage among premium publishers, with Condé Nast and Hearst each erecting walled gardens for their inventory within the past year, and soon Yahoo could…
Casale Media, an ad network that specializes in real-time bidding, has launched its own supply-side platform for publishers designed to help them sell excess inventory in an automated fashion, or…
PubMatic raised $45 million in its latest funding round. The supply-side platform’s co-founder and CEO Rajeev Goel said the new investment “adds heft to the balance sheet” as the company…
