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Topic: Rubicon Project

Pot Marketers Must Get Creative as Digital Ad Networks Just Say No

Emerging industry looks to social instead

Weed-focused tech companies say they want to embrace digital advertising full throttle, but the industry is not quite ready for their business. Display ad networks, social networks and search companies present…

Online Ad Firms' Stocks Slump Despite Revenue Gains

Higher operating costs partly to blame

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to…

Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales

Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com. Rubicon Project's Advertising Automation…

InMobi and Rubicon Project Unveil New Exchange for Mobile Native Ads

Tries to inch in on Facebook and Twitter’s turf

InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites and apps. The new InMobi Exchange…

How Agencies Are Retooling for the Automated Ad Buy

Q&A with Jay Sears, svp of marketplace development for the Rubicon Project

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to…

Turner Embraces Programmatic

Company launches ad exchange with Rubicon Project

For many years, Turner (as well as ESPN) was the face of the big media caution when it came to online ad automation. Turner, under the leadership of digital sales…

Programmatic Still Small Potatoes at Most Agencies

Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

It's Basic Math That's Killing Display

Varick's Jeremy Hlavacek: It's economics, not ad tech, that's hampering the online ad business

A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…

Real-Time Bidding's Biggest Buyers

AT&T leads the programmatic pack

EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…

Ad Wreck

VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

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