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7 Advertising Trends That Show You Exactly Where This Industry Is Headed Mobile and programmatic are changing everything

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double…

October 16, 2014, 12:20 PM EDT

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

Microsoft Opening Up More Ad Inventory to Programmatic Including Outlook, Windows 8.1

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to…

November 6, 2013, 2:27 PM EST

More Brands Are Using Real-Time Bidding to Buy Ads: Report AT&T is the top spender in first half of 2013

Just as interest in native advertising keeps growing, more brands are also exploring the other side of the coin: programmatic advertising. The number of brands using real-time bidding (a method of purchasing…

October 18, 2013, 12:00 AM EDT

Rocket Fuel Lives Up to Its Name in First Day of Trading Priced at $29, stock tops $60 on the day of IPO

Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the…

September 20, 2013, 4:10 PM EDT

Condé Nast Cracks Door Wider to Its Private Exchange Only prestige advertisers still need apply, though

Condé Nast, having cracked open the door to programmatic buying two years ago, has swung it open a little more. The traditional magazine powerhouse raised some eyebrows a couple years ago…

April 23, 2013, 9:00 AM EDT

Buyers Blind When It Comes to How Exchanges Actually Work Casale Media VP on how the lack of transparency is holding back programmatic buying

Data is power, or rather is empowering to any business. When one thinks about data with regards to digital advertising, most likely what first comes to mind is targeting data,…

March 19, 2013, 12:09 PM EDT

Digital Radio Gets Real-Time With Xaxis Trading desk partners with Triton Digital

While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream…

January 23, 2013, 7:00 AM EST

FBX Partner Rocket Fuel Rakes in $107 Million in 2012 Demand-side platform close to breaking even, says CEO

Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well. Criteo, BlueKai and Triggit have previously publicized their bottom lines. Demand-side…

January 17, 2013, 9:00 AM EST

It's Basic Math That's Killing Display Varick's Jeremy Hlavacek: It's economics, not ad tech, that's hampering the online ad business

A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…

November 29, 2012, 5:13 PM EST

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