Topic: Royal Caribbean

Royal Caribbean Courts Millennials by Promising Them an Anti-Cruise That Won't Suck

Because this is not the Caribbean. Or is it?

Mullen Lowe positions Royal Caribbean as something of an anti-cruise line in its first campaign for the brand since adding the assignment in May. Vivid colors and good vibes permeate sun-splashed,…

Royal Caribbean Crashes Tony Awards With Branded Segment

It could have been worse, and has been

And now, a word from our sponsor … crammed awkwardly into the middle of the award show you're watching on TV. If you missed the latest mini-infomercial wedged between breathless…

Royal Caribbean does the math in latest ads

Here are a couple of quirky ads for Royal Caribbean that take a holiday from the typical fun-in-the-sun cruise-ship imagery. The spots, by JWT New York, focus on just…