Topic: Roth Partners

Roth Partners Expands Leadership Ranks

Hires come amid new business wins

As Roth Partners’ business grows, so does its leadership ranks. Joining the New York agency are Martyn Straw as director of strategic planning, Keith Evans as executive creative director and Tracy…

Perky 'Trudy' Drives True Lemon Push

Roth Partners breaks first work for brand

A perky, energetic character named “Trudy” is central to Roth Partners’ first work for True Lemon, a natural lemon flavoring for water that’s looking to steal share from bigger players…

Roth Partners Expands Its Ranks

Renner to manage accounts, pitch business

A growth spurt has prompted Roth Partners—a brand consultancy that pulls together outside talent to tackle marketing briefs—to add a managing partner. Filling the role is Jon Renner, a former managing…