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Topic: Roth Observatory International

Accounts in Review: MetLife's Agency Review Follows a Clear Pattern

Search begins 2 months after new marketing chief arrives

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new Global Chief Marketing…

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Stays with OMD after reaching out to other shops

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came amid…

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

That's how many people have cruised just once

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request for…

Accounts in Review: Safelite AutoGlass Unbundles Its Media Business

And Horizon beats two shops to win CarMax

Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all 50…

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle

5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT

Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize

Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

Massage Envy Trades Hometown Agency for San Francisco Shop

Venables, Bell + Partners snaps up creative business

Some wins are more satisfying than others. But you'd love to be the planner leading research on Venables, Bell + Partners' newest account. Why? Because it's a chain known as Massage…

Accounts in Review: KFC Leaves FCB After a Decade-Long Run

Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

Acer Selects Saatchi & Saatchi Singapore as Global Creative Agency

Computer brand spends $50 million in media annually

Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer. The Publicis Groupe agency prevailed in a pitch against Grey…

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