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Topic: Ron Burgundy

Stand Up to Cancer Tops Nielsen’s TV Tweet Chart Celebrity fundraiser attracts 3.1 million followers

A telethon that raised $109 million dollars to help fight cancer has topped Nielsen’s Twitter TV ratings for the first week of September. The Stand Up to Cancer (@SU2C) event featured…

September 12, 2014, 9:56 PM EDT

Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed The wide-reaching social push is unlike anything done before

In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish…

November 24, 2013, 9:55 PM EST

How Ron Burgundy Learned to Love Dodge, and Vice Versa Inside the Will Ferrell campaign with W+K, Gifted Youth

IDEA: Fictional '70s anchorman Ron Burgundy doing parody ads, which double as real ads, for a 2014 sport utility vehicle? Olivier François, who has broken the mold before as CMO…

October 13, 2013, 11:01 PM EDT

The Real Hot List Is Revealed in The Adweek [Video] The week's top advertising and media stories rounded up in less than two minutes

Jim Cooper and the team's weekly round-up of the stories we've got for you in next week's issue.

October 11, 2013, 5:22 PM EDT

Chrysler Goes From Eminem and Clint to Ron Burgundy? A fictional anchorman backs the Dodge Durango

Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy? Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case,…

October 4, 2013, 1:57 PM EDT

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