Topic: ROI

A Glimpse Into Marketers’ Social Media Strategies

Even the big guys struggle to measure ROI

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those…

Organizations Need to Adopt an Invention-First Mind-set

But it requires ambition and commitment

In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by…

Facebook Has Simplified Its Ad Creation and Measurement Tools

System redesign focuses on campaign outcomes

Facebook is rolling out objectives-based ad buying and reporting in an effort to simplify and expedite the process of paid marketing on its social media platform. It wants to help…

P&G Slashes Wasteful Display Ad Budgets Using Eye-Tracking

CPG titan enhances ROI in Europe by up to 25%

Procter & Gamble and eye-tracking firm Sticky (formerly EyeTrackShop) have announced a European-based partnership that will likely expand to other global regions. P&G's Nordic division has evidently been saving substantial…