Topic: Robert Gottlieb

Fox Sports Gets World Cup Fans Revved Up for Round 2

New campaign reignites the flame

Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social…

How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans

Industry's leading execs say rapid evolution is key

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players.…

Fox Sports 1 Plants Its Flag but Has a Long Way to Go

Adding rights is key to growing its audience

As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness…

Fox Sports 1 Expands Its Relationship With Pereira & O'Dell

Shop parlays project work into lead agency status

Pereira & O'Dell has parlayed project work for Fox Sports 1 into top status. The new sports network today appointed the shop as its lead creative agency. The account will be…

Fox Sports Cooks Up Epic Promo for FS1

90-second spot will air during MLB All-Star Game

Fox Sports has created a supersized new promo spot designed to get viewers of the 2013 MLB All-Star Game pumped for the launch of what it is calling the “biggest…