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Topic: Road Safety

Road-Safety Funeral Film Will Ruin the Rest of Your Day

Well, this is utterly bleak—a four-minute don't-text-and-drive mini-film from the Miami-Dade Expressway Authority that's one long slog through a family's grief as they bury a loved one after an accident.…

'Embrace Life' Campaign Returns With Motorcycle Spot

The Sussex Safer Roads Partnership, whose "Embrace Life" seatbelt PSA stunned the world last year, is back with a sophomore effort—this one aimed at reducing the number of motorcyclists killed…

How Barbarian Group Hijacked NYC's Speed Signs With Skeletons

New York City showed off its new skeletal speed-warning signs last week, part of the Department of Transportation's ongoing campaign to show that a pedestrian's odds of death are greatly…

Ad of the Day: The Drunk Valet

Bar patrons ambushed in Ogilvy's drunk-driving stunt

Ogilvy Brazil keeps coming up with clever and innovative ways to encourage people not to drink and drive. Last year, the agency installed a funky machine at Bar Aurora &…

Australian road-safety PSA slows to a crawl

Like all right-minded people, I prefer my road-safety PSAs dark and disturbing, full of broken bodies, crushed cars and tortured tales of tragedy. Such messages have (pardon the pun) impact!…

This ad will leave you wretchedly depressed

We haven't seen a truly appalling road-safety PSA in a while. Oh wait, here's one now from those reliable shockvertisers at the Transport Accident Commission in Victoria, Australia. It may…

Town called Speed changes name for safety

It's usually a bit pathetic when towns rename themselves as part of a marketing campaign. These stunts date back to at least the 1950s, when the New Mexico town of…

Montana ad verifies you can drink and horse

This spot from the Montana Department of Transportation is having some unintended consequences among that state's drunk population. The ad, by Partners Creative in Missoula, urges bar patrons to get…

Safe-driving video captures car-crash horror

Brazilian artist and student Uirá L'Amour put together this video—which isn't an ad, but could easily work as a road-safety PSA—as a graduation thesis. It's probably the most visually interesting…

Drive drunk, have romance with jail inmates

Ad agency FoxP2 takes an unexpected tack in this South African anti-drunk-driving campaign. This isn't your typical category PSA. There are no blood-splattered operating theaters, mangled bodies or ghosts of…

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