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Topic: Road Safety

Ad of the Day: AT&T's Latest 'It Can Wait' Film Drives Headlong Into the Supernatural

All that's missing from BBDO's spot is Haley Joel Osment

BBDO and AT&T have delivered another powerful offering in the "It Can Wait" ad series. But while last year's "Close to Home" took its time setting up the board—showing us…

Ad of the Day: A Reality Show's Stars Learn a Devastating Lesson About Distracted Driving

@SummerBreak cast meets an unexpected interviewer

The teenage stars of YouTube reality series @SummerBreak take an emotional ride in this road-safety PSA with a reveal so powerful, it reduces some of them to tears. Part of AT&T's…

This Darkly Clever Billboard for a Funeral Home Leaves Toronto Motorists Aghast

John St.'s PSA in disguise

This billboard, which went up this week next to the Gardiner Expressway in Toronto, is provocative in the extreme—blatantly urging drivers to text and drive as a way of drumming…

Sprint Turned a Wrecked Car Into a Mangled Emoji for This 'Don't Text and Drive' Sculpture

Artwork hits Miami

April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday. Titled "The Last Emoji," it was…

This Agency Filmed I-95 in Florida for 20 Minutes and Singled Out Every Distracted Driver

Footage of 2,151 cars makes for a frightening PSA

Distracted driving is a serious problem. But while the stats are staggering—3,100 dead and 424,000 injured in crashes involving distracted drivers in the U.S. in 2013—they remain just numbers, without…

This Drunk-Driving Cabbie Angers His Passengers in a PSA With a Powerful Twist Ending

How much would you tolerate?

Would you tolerate your cab driver drinking and driving? The passengers in MullenLowe's new hidden-camera PSA for the Safe Roads Alliance certainly don't. From the moment they see their cabbie taking…

Roadkill Raps in This Insane Road-Safety PSA That's Selling Something Else, Too

Do you have a killer car?

What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does…

In the Doghouse or Dead? It's an Easy Decision in This Powerful Drunk-Driving Ad

A bit obvious, but better said than not

Refusing to drive to pick up your wife at the train station because you've been drinking might get you in trouble. But that's better than being dead, says a new…

Britain Recruits Locals in Amusing Effort to Encourage Safer Driving in the Countryside

Think! campaign goes from shock to humor

Think!, the long-running safe-driving campaign from Britain's Department for Transport, has created some of the world's most creepy, shocking and gruesome PSAs. (Remember this dead kid? Thought so.) But now,…

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

Targeting college kids

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving. Canadian agency…

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