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Topic: Road Safety

Meet the Biker Dude Allstate Is Paying to Ride to Every State Capital in America

Selling safety with a bike, a beard and tattoos

Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains; we'll tell you: in most states, none. And that's why…

Ad of the Day: A Driver Looks Back Once, and Then Forever, in This Beautifully Bleak PSA

Irish road-safety ad will have viewers spinning

It's been a while since we've seen a really brutally depressing road-safety PSA. But Ireland obliges—with help from master craftsman director Martin Stirling—in the spot below, which warns against behavior…

Ad of the Day: Y&R Ages Car-Crash Victims to Show What They'd Look Like Today

3-D portraits from New Zealand

Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's…

Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

Great gotcha ad from BBDO

It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos…

Ad of the Day: Artfully Chilling PSA Shows How Kids Learn Your Bad Driving Habits

Like puppets on strings

The notion that kids grow up to emulate their parents' driving habits fuels "Strings," an unusual spot created by Clemenger BBDO Melbourne for Australia's Transport Accident Commission. "Parents can't deny that…

South Dakota's 'Don't Jerk and Drive' Campaign Rubs People the Wrong Way

Ad about driving on icy roads gets pulled

If you thought "Don't Jerk and Drive" was less about sharply turning your steering wheel and more about fulfilling personal urges while on the road, you're not alone (pun!). South Dakota's…

U.K. Drunk-Driving Ad Makes Cruelly Ironic Use of Kool & the Gang's 'Celebration'

Marking 50 years of sobering PSAs

The 50th anniversary of England's first drunk-driving PSA inspires a sobering celebration in this Department for Transport campaign. Kool & the Gang's 1980 hit "Celebration" anchors the new spot spot from…

Safe-Driving Ad Uses Real Footage of Fatal Accident From Motorcyclist's GoPro Camera

Not graphic, but chilling

Raw footage of 38-year-old motorcyclist David Holmes smashing into a car at 97 miles per hour, as captured by his GoPro helmet camera, is being used in a British road…

People Are Pretty Angry About This Out-of-Control Safe-Driving Ad From Northern Ireland

Too real, or not real enough?

This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark. As these types of ads go, it's…

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA

One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

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