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Topic: Road Safety

Roadkill Raps in This Insane Road-Safety PSA That's Selling Something Else, Too

Do you have a killer car?

What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does…

In the Doghouse or Dead? It's an Easy Decision in This Powerful Drunk-Driving Ad

A bit obvious, but better said than not

Refusing to drive to pick up your wife at the train station because you've been drinking might get you in trouble. But that's better than being dead, says a new…

Britain Recruits Locals in Amusing Effort to Encourage Safer Driving in the Countryside

Think! campaign goes from shock to humor

Think!, the long-running safe-driving campaign from Britain's Department for Transport, has created some of the world's most creepy, shocking and gruesome PSAs. (Remember this dead kid? Thought so.) But now,…

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

Targeting college kids

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving. Canadian agency…

Ad of the Day: This Hypnotic, Looping PSA Goes From Eerie to Deadly in a Split Second

Martin Stirling's latest shocker for Irish International BBDO

Commercial directors have been bringing formidable formal techniques to PSAs lately. Freed from the constraints of regular brand advertising, they can use camera and editing tricks to build tension—and leave…

AT&T's Latest 'It Can Wait' Ad Shows a Brutal Crash in Reverse, but There's No Going Back

Message evolves beyond texting, includes VR

AT&T's "It Can Wait" texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception,…

What's the Worst That Can Happen? New Mexico Shows You in Brutal Road Safety Ads

Placid scenes turn horrific

"What's the worst that can happen?" That's a loaded question, especially for a road-safety campaign. And it's posed in a series of graphic spots from Albuquerque agency RK Venture for the…

Meet the Biker Dude Allstate Is Paying to Ride to Every State Capital in America

Selling safety with a bike, a beard and tattoos

Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains; we'll tell you: in most states, none. And that's why…

Ad of the Day: A Driver Looks Back Once, and Then Forever, in This Beautifully Bleak PSA

Irish road-safety ad will have viewers spinning

It's been a while since we've seen a really brutally depressing road-safety PSA. But Ireland obliges—with help from master craftsman director Martin Stirling—in the spot below, which warns against behavior…

Ad of the Day: Y&R Ages Car-Crash Victims to Show What They'd Look Like Today

3-D portraits from New Zealand

Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's…

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