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Topic: Road Safety

South Dakota's 'Don't Jerk and Drive' Campaign Rubs People the Wrong Way Ad about driving on icy roads gets pulled

If you thought "Don't Jerk and Drive" was less about sharply turning your steering wheel and more about fulfilling personal urges while on the road, you're not alone (pun!). South Dakota's…

December 15, 2014, 12:27 PM EST

U.K. Drunk-Driving Ad Makes Cruelly Ironic Use of Kool & the Gang's 'Celebration' Marking 50 years of sobering PSAs

The 50th anniversary of England's first drunk-driving PSA inspires a sobering celebration in this Department for Transport campaign. Kool & the Gang's 1980 hit "Celebration" anchors the new spot spot from…

November 10, 2014, 9:41 AM EST

Safe-Driving Ad Uses Real Footage of Fatal Accident From Motorcyclist's GoPro Camera Not graphic, but chilling

Raw footage of 38-year-old motorcyclist David Holmes smashing into a car at 97 miles per hour, as captured by his GoPro helmet camera, is being used in a British road…

October 15, 2014, 10:24 AM EDT

People Are Pretty Angry About This Out-of-Control Safe-Driving Ad From Northern Ireland Too real, or not real enough?

This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark. As these types of ads go, it's…

June 24, 2014, 9:44 AM EDT

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

June 10, 2014, 11:47 AM EDT

This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe 'Kill your speed, not your mates'

Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a…

May 27, 2014, 11:44 AM EDT

Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record Snippets of disaster

This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending. A new PSA by ad agency La…

April 16, 2014, 9:05 AM EDT

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

April 15, 2014, 12:49 PM EDT

Ad of the Day: Speeding Drivers Are Invited to Their Own Funerals in Surreal Prank PSA Grim fantasy comes to life

Unless you're Phil Shifley, you probably haven't been to your own funeral. But some Belgians have, as you can see below in a bizarre stunt PSA for a safe-driving awareness…

April 11, 2014, 11:19 AM EDT

U.S.'s Amazing New 'Don't Text and Drive' Ad Will Leave You Shaking Intense PSA reminds you to #justdrive

The most memorable safe-driving PSAs tend to be made overseas—in Britain, Mexico, Australia. But the U.S. adds a powerful new entry to the mix with this brutal spot from The…

April 7, 2014, 9:16 AM EDT

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