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Topic: Ritz

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

Regional Mondelez spots are game changers

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to…

Target 'Snacks' Around Super Bowl Spend

Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

Kraft Spinoff Mondelez Reviews Media

Region-by-region process begins in Europe

Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media…

Oreo Launching 100th Birthday Campaign With Nascar

Tony Stewart to kick off Nationwide Series in cookie-branded car

Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month. Limited edition Birthday Oreos, which have rainbow…

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