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Topic: Ritz

Interactive Soccer Ads Boost Mondelez Awareness 220%

These preroll promos are fun and games

Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough…

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

Regional Mondelez spots are game changers

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to…

Target 'Snacks' Around Super Bowl Spend

Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

Kraft Spinoff Mondelez Reviews Media

Region-by-region process begins in Europe

Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media…

Oreo Launching 100th Birthday Campaign With Nascar

Tony Stewart to kick off Nationwide Series in cookie-branded car

Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month. Limited edition Birthday Oreos, which have rainbow…

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