Topic: Rising Stars

Study: Only a Third of Marketers Aware of IAB's Rising Stars Units Undertone says movement to bolder banners held up by brands, publishers playing chicken

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described…

February 21, 2013, 11:27 AM EST

Forbes, Martini Media Strike Unconventional Ad Deal Business site's editorial content will appear in blue-chip ads

Advertising Week has come and gone, and while we're arguably no closer to cracking the code on digital advertising, Forbes and Martini Media are tacitly voting in favor of content-branded…

October 22, 2012, 1:00 PM EDT