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Topic: Ridley Scott

In New IBM Ads, Watson Chides Ridley Scott for His Portrayal of Artificial Intelligence

And Stephen King talks storytelling

IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems.…

Liam Neeson Is on a Mission to Protect the Future in LG's First Super Bowl Spot

Ridley and Jake Scott are behind the 60-second ad

Liam Neeson is here to save the day again. This time, he isn't rescuing kidnapped offspring in Europe à la Taken, or battling an opponent on Clash of Clans. Instead, he's…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Jake and Ridley Scott Will Create LG's First-Ever Super Bowl Spot

Update: The :60 will star Liam Neeson

LG Electronics said Thursday that it will run a 60-second spot during Super Bowl 50 on Feb. 7, 2016. This will be the brand's first time advertising during the Big…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

Discovery Gets Ready for Another Record Upfront

First-ever scripted projects

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…

Top 10 Commercials of the Week: Jan. 4-11

Coke refreshes its polar bears, Target makes groceries fashionable, and Burberry finds its Romeo

This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world. Many…

Discovery Goes Scripted With Klondike

Network mines a rich seam with series about gold diggers

Discovery made a surprising announcement today: the nonfiction network has green-lit its first scripted series, Klondike (working title), based on Charlotte Gray's true-life account of the 1896 Gold Rush, Gold…

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