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Topic: The Richards Group

Updated: Fruit of the Loom Launches Ad Review

Brand spends more than $30M annually on media

After a dozen years at The Richards Group, Fruit of the Loom is reviewing its creative and media business. Media spending on the brand exceeded $32 million last year, up slightly…

Ad of the Day: Fiat

Italian carmaker goes for a swim in charming 'Immigrants' spot

Remember that Fiat ad with Jennifer Lopez? The one where Jenny From the Block drove through her old Bronx neighborhood in a Fiat 500 Cabrio? Except she never actually set…

Ad of the Day: Motel 6

The hotel chain celebrates its 50th birthday with a journey through the past

Motel 6 wants you to know it's still around. To celebrate its 50th birthday, the highway hotel chain is taking a retrospective road trip of sorts. A new spot for the…

BofA Briefs Finalists in Global Review

Richards, WPP team among contenders

Bank of America executives today briefed the finalists in the bank’s global creative review, which pits traditional ad agencies against a digital shop and a holding company team. The briefing took…

Chuck E. Cheese's Hires New Lead Shop

First campaign expected in 2nd half of '12

Chuck E. Cheese's has a new lead agency. The Richards Group will create traditional and digital ads as well as plan and buy media for the family restaurant chain. The Dallas-based…

Richards Group Lands TGI Friday's; Is CiCi's Next?

Neither restaurant sees a conflict

  The Richards Group has won a restaurant account—but is hungry for at least one more. TGI Friday’s has hired the Dallas-based agency to handle its creative and media business, just five…

Four Agencies Vie for CiCi's Pizza

Selection expected next month

CiCi’s Pizza has narrowed the field in its creative and media review to four finalists. Two of the agencies—The Richards Group and Publicis—are in Texas, near the CiCi’s headquarters in Coppell,…

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