Topic: The Richards Group

Chuck E. Cheese's Hires New Lead Shop

First campaign expected in 2nd half of '12

Chuck E. Cheese's has a new lead agency. The Richards Group will create traditional and digital ads as well as plan and buy media for the family restaurant chain. The Dallas-based…

Richards Group Lands TGI Friday's; Is CiCi's Next?

Neither restaurant sees a conflict

  The Richards Group has won a restaurant account—but is hungry for at least one more. TGI Friday’s has hired the Dallas-based agency to handle its creative and media business, just five…

Four Agencies Vie for CiCi's Pizza

Selection expected next month

CiCi’s Pizza has narrowed the field in its creative and media review to four finalists. Two of the agencies—The Richards Group and Publicis—are in Texas, near the CiCi’s headquarters in Coppell,…