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Topic: The Richards Group

Fiat Accidentally Took Viagra and Grew a Bigger Car, Says New Ad That's Total Poppycock

Ready to get 'a little excited' by the 500X?

There are ads where you can't quite believe the premise, and this is one of them. How did the Fiat 500X SUV come to be? Well, it seems a little Fiat…

Fiat's New TV Ads Made Entirely of GIFs: Are They 'Endless Fun' or Overkill?

Twerking, horse masks and more

For better or worse, Fiat's latest TV commercials might make your head spin. The brand recently commissioned some wacky GIFs from The Richards Group for the Fiat Tumblr page, but Chrysler…

Dodge Celebrates 100 Years With Great New Ad Starring Centenarians

Here's what they've learned

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th…

Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl

Take that, TV snobs

All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestwoodOne, which aired the game on…

Fiat Body-Paints a Bunch of Naked Women Into the Shape of a Car

Subtext made literal

This isn't the first time hot naked women have been painted like objects in advertising. It isn't even the first time hot naked women have been painted like cars. But…

After 16 Years of Agency Life, Copywriter's First Solo Ad Is an Instant Hit

Matt Bull's billboard wows Reddit

When longtime Richards Group copywriter Matt Bull finished his first highly visible solo gig in Dallas this week, it felt like a pretty big deal to him. And apparently Redditors…

The Humiliating True Story Behind Bridgestone's 'Reply All' Super Bowl Ad

A Richard Group creative's shame

Remember that 2011 Super Bowl ad for Bridgestone Tires with the guy running all over town to keep people from reading an errant "reply-all" email? Turns out it was inspired…

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