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Topic: rich media

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Forrester Throttles Down Online Outlook Researcher's five-year forecast dips from 20% growth to 17%

Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier…

October 9, 2012, 7:08 PM EDT

Google Report: Display Engagement Flat Despite Rise of Rich Media DoubleClick blog posts detailed results

Move over, plain old Flash. Rich media display ads are taking over, according to Google’s latest display benchmark report. Rich media ads served on Google’s DoubleClick platform increased twofold in…

August 17, 2011, 8:44 AM EDT

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