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Topic: R/GA

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Cannes Honors R/GA's Bob Greenberg With 2015 Lion of St. Mark

Award recognizes godfather of digital agency world

Bob Greenberg, founder of one of the industry's most-respected digital agencies, is being honored with a Lion of St. Mark at this year's Cannes Lions International Festival of Creativity. "The Lion…

At Equinox, Techie Fitness Bikes Are the New Workout Coach

SXSW tries out data-driven exercise

There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin. The gym chain and digital agency R/GA are showing off a fitness…

Top 10 Branded Video Chart: Ad Council's Moving PSA Gets 30 Million YouTube Views in Five Days

Video took off on YouTube after initial promotion by Upworthy

The Ad Council and R/GA's "Love Has No Labels" spot last week not only got people to feel all the feels, but also racked up a lot of YouTube views…

Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human Underneath

Dancing skeletons, warm embraces and a few tears

Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. The poignant three-minute spot, for the…

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

Ameriprise Splits with R/GA, Searches for a New Lead Shop

Signals a shift from Tommy Lee Jones campaign

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined…

For Golden Globes, L'Oreal Turns the Red Carpet into Real-Time Marketing With Shoppable GIFs

Awards show is 'our Super Bowl,' social team says

When Golden Globe nominee Julianne Moore walks down the red carpet during Sunday's award show, social media will blow up about what she's wearing. And alongside the chatter, Twitter users…

Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie Night

The joy of watching together

Tis the season to pile into the family room and argue over what to watch on Netflix. R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed…

Ad of the Day: Samsung's Dreamy Holiday Ad Tells a Moving Fairy Tale on 74 Screens

Sweet tale, sweeter execution

Some 74 synchronized devices, from a two-inch watch screen to a 65-inch curved Samsung TV—and everything in between—make an animated dream come alive in Samsung's lovely holiday spot. R/GA created the…

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