Topic: R/GA

As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs

360i and others test the next frontier

For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month,…

It's Time for Marketing's 'Token Women' to Shatter the Glass Holding Others Down

We've broken through. Now let's make room for more

At this year's South by Southwest, I snuck into the back of a panel on bro culture called "Dude, Where's My Patriarchy?" On stage were four women on whom I…

R/GA Promotes Its Longtime CCO to the New Role of Vice Chairman

Nick Law keeps agency on the forefront of trends

R/GA has officially promoted longtime veteran and global chief creative officer Nick Law to the newly created position of vice chairman. In this role, Law will work even more closely with…

This Agency Is 30% More Productive Since It Started Using Chat Software to Connect With Clients

R/GA loves the 'Slack effect'

Chatbots are coming to digital marketing, and they're also shaking up the agency-brand relationship. Since it starting using Slack in April 2014, digital shop R/GA has gotten 1,500 of its 1,800 staffers…

R/GA Chicago Hires Creative Director Behind Always' Popular #LikeAGirl Pitch

A.J. Hassan was a long-time Leo Burnett staffer

Leo Burnett vet A.J. Hassan, who helped spearhead the gender-challenging "#LikeAGirl" campaign, is joining R/GA Chicago as an executive creative director. Aside from that award-winning pitch for Always, Hassan, who worked…

Ad of the Day: Samsung Will Be There on the Most Mysteriously Wonderful Day of Your Life

R/GA's charming fantasy

We wrote about a Kia ad recently in which Blake Griffin was "in the zone," which turned out to be literally a heavenly place, a fantasy mind-space in the clouds,…

Why Today's Ad Agencies Are Reluctant to Call Themselves 'Ad Agencies'

As services and marketing channels expand, no one wants to sound limited

New-model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; the disruption company. Do these bursts of jargon sound familiar? PepsiCo marketing executive Brad Jakeman earned…

Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time,…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

Creative agencies are helping them go mainstream

Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley's favorite "unicorns." In May, wearables pioneer Fitbit…