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Topic: R/GA

Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human Underneath

Dancing skeletons, warm embraces and a few tears

Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. The poignant three-minute spot, for the…

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

Ameriprise Splits with R/GA, Searches for a New Lead Shop

Signals a shift from Tommy Lee Jones campaign

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined…

For Golden Globes, L'Oreal Turns the Red Carpet into Real-Time Marketing With Shoppable GIFs

Awards show is 'our Super Bowl,' social team says

When Golden Globe nominee Julianne Moore walks down the red carpet during Sunday's award show, social media will blow up about what she's wearing. And alongside the chatter, Twitter users…

Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie Night

The joy of watching together

Tis the season to pile into the family room and argue over what to watch on Netflix. R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed…

Ad of the Day: Samsung's Dreamy Holiday Ad Tells a Moving Fairy Tale on 74 Screens

Sweet tale, sweeter execution

Some 74 synchronized devices, from a two-inch watch screen to a 65-inch curved Samsung TV—and everything in between—make an animated dream come alive in Samsung's lovely holiday spot. R/GA created the…

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove

Going big with Beats showed the shop's modern storytelling mastery

In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA. "The Game Before the Game," for…

Steve Stoute's Agency Will Now Work on the NBA

Translation wins pitch for league's creative business

Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships. So, while Stoute's Translation agency beat R/GA and Goodby, Silverstein…

With New Commissioners, MLB and the NBA Rethink Their Marketing

Baseball closes in on an agency as basketball takes in final pitches

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.  MLB is further…

Publicis Groupe Is the Big Winner in Samsung's Global Review

Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

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