Topic: R/GA
This morning, Nike unveiled a video to promote its newest high-tech fitness device: the Nike+ FuelBand, developed with help from R/GA. Before we get any further, let's try to figure…
At least at onset, Verizon Wireless has an aggressive timetable for completing its digital creative review. The telecommunications giant hopes to complete the process in just two months, according to its…
Verizon Wireless is reviewing its digital creative business. The assignment includes e-commerce, online ads, search marketing and social media efforts. As digital accounts go, this one is sizeable. Account revenue, however,…
Until recently, programmers were the unsung heroes behind the technical wizardry gracing anything with a screen. Now, however, we know better: It’s a geek world and we just live in…
To introduce Google Wallet, the tech giant has rolled out the spot below, from R/GA, which adapts a classic bit from Seinfeld. The app, launched Monday for Sprint's Nexus S…
Procter & Gamble appears to have stumbled into the business of unintentional PSAs. TechCrunch caught this Pampers ad running on the "300+ Sex Positions" iPhone app. The iAd directs users…
R/GA has hired Russell Davies, a top planner at Ogilvy, to help build out the planning practice at its London office, the agency announced Wednesday. Davies, who’ll be the first head…
Google Creative Lab, Wieden + Kennedy, and R/GA each won a Cyber Grand Prix at the 2011 Cannes Lions on Wednesday—for an Arcade Fire video, the Old Spice response campaign…
Fresh on the heels of Wieden + Kennedy New York's win of Heineken's U.S. business, the agency is bolstering its creative ranks by adding two senior creatives to help with…
Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to…
