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Topic: Revlon

Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

But how is he going to sell lipstick?

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls…

U.S. Media Agency of the Year: MediaCom's Team-First Approach Landed a Ton of New Business in 2014

Including A-B InBev and Mars

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole…

RuPaul Dishes on Brands and Being a Bombshell

The reality star talks marketing tactics, reveals his all-time favorite commercial

Adweek sits down with RuPaul, star of the Logo channel's drag competition show RuPaul's Drag Race and cable's queen of product placement, to get the skinny on which brands are…

NCM Inks Deals With Shazam, Maker Studios

Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

WPP Created One Big Digital Shop From 8 Smaller Ones

This is Possible

WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…

Publicis Buys AR New York

Fashion-forward agency now part of global luxury offering

Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed. AR New York, founded in…

MediaCom Wins Revlon's Global Media Planning and Buying Business

The agency's international role will begin in 2012

MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business…

Two WPP Shops Win Revlon's Global Creative Account

Y&R London, Taxi N.Y. to share the business

Finally, some good news for Young & Rubicam. Revlon has hired the agency’s London office and sister shop Taxi in New York to handle the cosmetics company’s global creative business. The…

Ad of the Day: Revlon

Aronofsky directs Jessica Biel and Pharrell Williams in an ode to plump lashes

It's always interesting when a famous feature-film director decides to make a commercial. My favorite of all time is probably Wes Anderson's American Express spot, illustrating the fictitious (or maybe…

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