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Topic: Retail

Carmichael Lynch Gets Tempur-Pedic Media Follows win of creative work

Tempur-Pedic expanded its relationship with Carmichael Lynch, giving the Minneapolis agency responsibility for media planning, buying and analytics. The specialty mattress manufacturer spent nearly $70 million in measured media in 2012,…

May 13, 2013, 9:58 AM EDT

Lingerie Celebrates Japan's Plan to Stimulate Growth 'Abenomics Bra' is named for inflation-oriented prime minister

Triumph, a marvelously named Swiss-owned women’s clothier in Japan, has unveiled its annual concept bra, which might just be the first economics-themed lingerie. The Abenomics Bra, named after Prime Minister…

May 13, 2013, 9:22 AM EDT

Boyz II Men Will Make Love to Your Sweet Old Navy Jeans '90s R&B icons still have some mile-high moves

Strap that lap belt tight, because Old Navy’s newest airline-themed ad will rocket you all the way back to 1994. Boyz II Men are the newest retro celebs to star…

May 9, 2013, 8:19 AM EDT

JCPenney Returns to Sales Strategy Online, but Struggles Persist Retail giant now pitching three deals a day, per researcher

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…

May 8, 2013, 11:11 AM EDT

Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins Based on study by Digitas and Curalate

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…

April 30, 2013, 12:48 AM EDT

Google Looks to Push Mobile In-Store Shopping, Tablet-First Design SVP Sridhar Ramaswamy discusses intersection of ads and shopping

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…

April 29, 2013, 1:44 PM EDT

Lego's Consistency Has Been the Key to Its Success Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

April 15, 2013, 10:10 PM EDT

David's Bridal Gets Mobile Makeover as Traffic Surges Expects on-the-go shopping to exceed desktop activity

With 50 percent of consumers using banks' mobile websites, per an Interactive Advertising Bureau report yesterday, one can imagine the opportunities retailers in more product-y niches are seeing with on-the-go…

April 12, 2013, 3:23 PM EDT

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers Adds third-party audience segments from Acxiom, Datalogix, Epsilon

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…

April 10, 2013, 12:38 PM EDT

Nordstrom Launches First Work From Mekanism Fashion retailer hires outside agency for 'Youphoria'

There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might…

April 9, 2013, 9:03 AM EDT

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