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Topic: retail marketing

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Y&R Names First Global Chief for Retail Marketing Jon Bird aims to fortify the Labstore unit

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing…

May 7, 2014, 4:42 PM EDT

Hooters Ups Mobile Game With Stronger Data Focus Restaurant brand delves into app and digital realms

Hooters is kicking off a mobile loyalty program today in Atlanta that it plans to take national in the coming months. The initial offer includes a complimentary appetizer for patrons that…

April 23, 2014, 10:09 AM EDT

Holiday Catalogs Data and Top 15 Cities, per Popular iPad App A ton of viewing happens in Texas

The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the…

December 19, 2013, 4:47 PM EST

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…

December 9, 2013, 7:00 AM EST

Toys R Us' Holiday Ads Employ Prankvertising Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

October 21, 2013, 6:08 PM EDT

JCPenney Turns to Kraft's Debra Berman for Marketing Struggling retailer looks to branding vet for comeback

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing.  Her…

August 5, 2013, 5:48 PM EDT

JCPenney Returns to Sales Strategy Online, but Struggles Persist Retail giant now pitching three deals a day, per researcher

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…

May 8, 2013, 11:11 AM EDT

WPP Merges G2 and OgilvyAction Union takes effect in May

WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency. The merger of G2 and OgilvyAction will take effect in…

March 5, 2013, 11:55 AM EST

Target 'Snacks' Around Super Bowl Spend Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

January 21, 2013, 6:54 PM EST

Fashion Retailer Debuts 'Pushy' Promos Cache's new mobile app underscores a year of push notifications

If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction. With that in mind,…

December 27, 2012, 9:00 AM EST

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