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Topic: retail marketing

Target's Exit From Canada Isn't a Failed Expansion. It's a Botched Invasion

Chain moved too fast and never bothered listening to the locals

The news that American big-box giant Target is throwing in the towel on its Canadian operations—shutting down 133 stores, laying off 17,000 employees, and writing down a $5.4 billion pretax…

Cheil Rounds Out Its Portfolio With Iris Deal

Welcomes a retail marketing specialist to the family

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has…

15 Holiday Retail Stats That Every Marketer Needs to See

Mobile's huge year marches on

If you see family members tapping away at their smartphones or tablets during Thanksgiving dinner, they could easily be sneaking in their first holiday purchases. Mobile will account for 31 percent…

Y&R Names First Global Chief for Retail Marketing

Jon Bird aims to fortify the Labstore unit

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing…

Hooters Ups Mobile Game With Stronger Data Focus

Restaurant brand delves into app and digital realms

Hooters is kicking off a mobile loyalty program today in Atlanta that it plans to take national in the coming months. The initial offer includes a complimentary appetizer for patrons that…

Holiday Catalogs Data and Top 15 Cities, per Popular iPad App

A ton of viewing happens in Texas

The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the…

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations

Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…

Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

JCPenney Turns to Kraft's Debra Berman for Marketing

Struggling retailer looks to branding vet for comeback

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing.  Her…

JCPenney Returns to Sales Strategy Online, but Struggles Persist

Retail giant now pitching three deals a day, per researcher

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…

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