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Topic: Restaurants

Two of SXSW's Hottest Food Trucks Dish on Instagram's Marketing Powers

East Side King and Chilantro reveal social media strategies

Food trucks have become a South by Southwest Interactive tradition, and options galore will line several streets in downtown Austin, Texas, where the tech festival begins Friday. And every one…

Yes, Nasty Restaurant Customers, Servers Will Indeed Sabotage Your Food

Study shows why abusing the help isn't a good idea

Chances are you've heard that awful old joke about the waiter slipping an illicit ingredient into the salad dressing of a customer who's pissed him off. No? Well, listen up…

The Most Powerful Woman in Restaurants Whom You’ve Never Met

Claire Dorland-Clauzel is the marketing mind behind the Michelin Red Guide

You’ve probably never heard of Claire Dorland-Clauzel, even though she’s among the world’s most important culinary figures. Dorland-Clauzel is svp of brands (the French equivalent of the CMO) for Michelin,…

It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats

And they're understandably terrible at it

If there are two things that go together on the Internet like cats and pizza—it's cats and friggin' pizza!  The latest treat from Japan is a website announcing the grand opening of…

Restaurants Are Starting to Serve Up the Bill Before the Meal

The age of pay-in-advance dining is here

No-shows and last-minute cancellations have plagued fine-dining restaurants for as long as there have been reservations. For years, restaurateurs just ate the losses. But now, a few intrepid operators are…

Why Tim Hortons Totally Blacked Out This Location in a Small Quebec Town

Customers were in for a fright

Who turned out the lights? Tim Hortons and JWT Toronto plunged customers at one of the coffee and donut chain's Quebec locations into inky darkness for a prank introducing a new…

U.K. Food Truck Goes Full Phallic With Its Logo

That is, indeed, one Dirty Bird

If U.K. food truck Dirty Bird was hoping for shock value, mission accomplished. The eatery's logo is a rooster, and it's shaped like a penis. "It's based on lowercase 'db' linked…

Everyone in This Ad (and Who Worked on This Ad) Was Paid in Meat

Restaurant tests the limits of barbecue bartering

Ah, the barter system, humanity's oldest economy. And it's alive and well in the modern marketplace—at least if you're using slow-cooked meat as currency. Canadian restaurant chain Montana's Cookhouse & Bar…

Eating Alone? Chipotle Cups Now Come With Original Writings From Literary Giants

All thanks to Jonathan Safran Foer's lonely meal

Apparently Jonathan Safran Foer is just like us. He eats at Chipotle and he curses the heavens when he neglects to bring something to entertain him while he crams rice,…

The Bloombergization of Online Advertising

If only clients could move fast enough

A restaurant chain’s marketing objective is to move more customers from in-store to online ordering. A retailer wants to measure ads according to real-world visits as opposed to clicks.  Illustration: Shaw Nielsen Naturally,…

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