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Topic: Research

A Surprising Look at the Brands That Connect Best With Today's Cultural Priorities

JWT top planners on their 'Culture Muscle' findings

How can you measure a brand's relevance to today's culture? That's the core question behind JWT's new research methodology, Culture Muscle, which polls consumers on how brands relate to a dozen…

Zimmerman Gets an Unusual Assignment From a Publisher

Growing readership for Men's Fitness and Star, without ads

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising. Rather,…

Yes, Nasty Restaurant Customers, Servers Will Indeed Sabotage Your Food

Study shows why abusing the help isn't a good idea

Chances are you've heard that awful old joke about the waiter slipping an illicit ingredient into the salad dressing of a customer who's pissed him off. No? Well, listen up…

Starcom Defends Another Key Account in A-B InBev

Brewer review comes amid shop's defense of Samsung

Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the…

Spirits Brands Have a Big Opportunity With Mobile Ads

IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

Brands Must Turn to the Dark Data Side

A lot of vital insight remains hidden

Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today…

This Is How Men Grocery Shop

65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

Beauty Vulnerability: What Got Lost in Translation

Author of controversial PHD study explains its goal

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so…

Nielsen: 29 Percent of TV Ratings Impacted by Twitter

Study tries to establish causal relationship between social and GRPs

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

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