Topic: Research
Internet advertising rose 16 percent to $84.8 billion in 2011, accounting for more than 17 percent of all global measured media spending according to new research from GroupM. The WPP Group…
Specs Who (l. to r.) Joseph Pullen, director of partnerships; Jennifer Liguori, project director; Jeanette Duffy, project manager; Bob McKinnon, president and founder What Cause-communications company Where New York Doing good and making money aren’t…
A popular tactic for promoting smartphone apps may not actually be paying off, according to a new survey commissioned by mobile ad startup Pontiflex. The survey, conducted by Harris Interactive, covered…
The quasi-science of measuring emotional responses to advertising has made gains but still has a ways to go before it's not considered experimental. Yes, neuromarketing reveals what the conscious mind often…
Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that…
David Ogilvy once said, "The consumer isn't a moron; she is a monkey." Kidding, of course. Leo Burnett said it. Anyway, two ad execs and an egghead from Yale have…
If you think viral videos have fallen out of fashion, Dumbo-based creative/production hybrid Lucky Branded Entertainment wants to set the record straight. Cue "The Viral Collection," a database of handpicked, short-form…
A few weeks back, you might have been one of the dazzled millions who watched the event on ABC’s The View or CBS’s The Early Show, or read about it…
Good thing Rush Limbaugh isn't running for office—not even for chairman of the Republican National Committee, notwithstanding recent White House efforts to cast him in the role of that…
Confirming what most of us probably knew all along, researchers at Children's Hospital in Boston and Harvard Medical School have concluded that having babies and toddlers watch TV and…
