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Topic: Refinery29

Refinery29's Second NewFront Heavy on VR and Data

New video series with sponsors Clinique and Comcast

Women's lifestyle media brand Refinery29 kicked off its second-ever NewFronts presentation by announcing a host of new initiatives, including two new YouTube channels, celebrity collaborations, brand partnerships, its foray into…

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

And betting brands will do the same

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar,…

Goldman Sachs Is Buying Up Snapchat Ads for International Women's Day

Wall Street bank makes second big ad buy

A plethora of brands are celebrating International Women's Day today, and if you scroll through Snapchat, you'll likely see a promo for Goldman Sachs. As part of a campaign to promote…

Tumblr’s First CMO on How to Grow While Staying True to the Brand

Stephanie Dolgins discusses new gig

Specs Current gig Chief marketing officer, Tumblr Previous gig Principal, Dolgins & Company Age 44 Adweek: You're Tumblr's first CMO. Why is there a need for one now? Stephanie Dolgins: Tumblr did a tremendous job of…

Refinery29 Expands on Women's Lifestyle Coverage to Include Hard News

Beyond fashion and beauty, a sort of 'Vice for women'

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to…

Medialink Brings Together 'Friends of the Company' for DCNF Kick-off

Gathering sets the stage for two weeks of NewFronts

Floor-to-ceiling windows at Glasshouse 21 on Manhattan's west side offered phenomenal views of the Hudson River and beyond during the Medialink NewFront Monday morning. The wide open space was packed with…

Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29

Lifestyle publisher hopes to bolster growth through entertainment vertical

Millennial fashion, beauty and lifestyle website Refinery29 announced today that Lauren Zalaznick will be joining the company as a strategic adviser. The New York-based company said that the former NBCU…

Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors

Also, the company’s approach to native advertising

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had…

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