Topic: Refinery29

How Refinery29 and Lane Bryant Are Fighting Plus-Size Stereotypes in the Media

New project aims to include a broader range of women

More than 67 percent of women in the U.S. are considered plus size (size 14 and up) yet those women make up less than two percent of the images in…

Refinery29's Fashion Week Installation Is Full of Instagram-Worthy, Interactive Art

Michael Kors, Ford among those sponsoring 29Rooms

This weekend, Refinery29 is hosting 29 Rooms, an installation in Bushwick, Brooklyn, during New York Fashion Week that is full of funky works of art that are designed to inspire…

Turner Invests $45 Million in Refinery29, Expanding Its Digital Reach

TV-centric company will target millennial women

Turner continues looking outside the TV box for new investments in original video content. The Time Warner company is leading a $45 million funding round in Refinery29, the digital media…

How a Refinery29 Vet Is Reshaping Domino Into a Major Digital Player

The cult shelter brand is expanding

Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia. Launched by Condé Nast in 2005, Domino…

Refinery29's Second NewFront Heavy on VR and Data

New video series with sponsors Clinique and Comcast

Women's lifestyle media brand Refinery29 kicked off its second-ever NewFronts presentation by announcing a host of new initiatives, including two new YouTube channels, celebrity collaborations, brand partnerships, its foray into…

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

And betting brands will do the same

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar,…

Facetime: Catch Up With Your Favorite Media and Celebs at SXSW

Rick Ross, Kate Bosworth and more

Celebrities like Christian Slater, Steven Tyler and Rick Ross showed up at South by Southwest gatherings in Austin, Texas, hosted by iHeartmedia, Entertainment Weekly, Refinery29 and many others. 

Goldman Sachs Is Buying Up Snapchat Ads for International Women's Day

Wall Street bank makes second big ad buy

A plethora of brands are celebrating International Women's Day today, and if you scroll through Snapchat, you'll likely see a promo for Goldman Sachs. As part of a campaign to promote…

Tumblr’s First CMO on How to Grow While Staying True to the Brand

Stephanie Dolgins discusses new gig

Specs Current gig Chief marketing officer, Tumblr Previous gig Principal, Dolgins & Company Age 44 Adweek: You're Tumblr's first CMO. Why is there a need for one now? Stephanie Dolgins: Tumblr did a tremendous job of…

Refinery29’s Chic Office Was Designed From the Concrete Up

How the style site transformed this industrial abyss

Refinery29, the lifestyle and fashion site launched in 2005 by a group of New Yorkers, initially focused on what's hot and unique in the city. Soon, though, the site became…