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Topic: real-time marketing

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What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video] Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

June 25, 2014, 3:12 PM EDT

Twitter Is Surprisingly Low on This List of World Cup Fan Plans Comes in fifth for news

Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for…

June 12, 2014, 6:00 AM EDT

Listerine's World Cup Newsroom Will Turn Social Posts Into Ads Brand doubles down on Twitter, Facebook

Listerine plans to pull out all the bells and whistles on Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will lean on…

June 5, 2014, 4:56 PM EDT

McDonald's, Hollister Tap Twitter to Target Music Fans Aim to cut through social chatter

McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine. Billboard announced Real-Time…

May 27, 2014, 4:14 PM EDT

Data Is Transforming This Experiential Marketing Agency All Terrain's clients include The Cosmopolitan, Illinois Lottery, Chicago Blackhawks

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in…

April 16, 2014, 8:59 PM EDT

March Madness Twitter Ads Tip Off After Buzzer-Beater 'Tis the season for real-time efforts

Earlier this afternoon, Seton Hall guard Sterling Gibbs hit a last-second shot to help his college basketball team upset Villanova, and marketers for New York Life and NBC immediately purchased…

March 13, 2014, 3:27 PM EDT

Arby's Dishes on Awesome Pharrell Williams Tweet It took 'just a few seconds' to write

Arby’s quietly plucked Josh Martin from digital marketing firm Engauge a few years ago to become its social media director. But his work only grabbed our attention in the last month…

March 7, 2014, 7:18 AM EST

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

The Best Social Network for Real-Time Marketing Mindshare's Jordan Bitterman discusses changing campaigns on the fly

Specs Who Jordan Bitterman Age 41 New gig Chief strategy officer, Mindshare Old gig Head of social, mobile and content, Digitas What’s your new job all about? The agency’s position is all about adaptive marketing—using real-time…

February 16, 2014, 11:41 PM EST

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