real-time marketing | Adweek
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Topic: real-time marketing

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McDonald's Will Join Verizon as NFL-Twitter Amplify Partner Fast-food giant is loving football ads; Twitter continues TV march

If you’re an ad industry player who has watched National Football League games in the last few weeks, you’ve probably noted that McDonald’s has really ramped up its marketing this…

September 26, 2013, 1:03 PM EDT

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing Social giant embeds itself within CPG's marketing teams

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world. Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India,…

September 12, 2013, 2:50 PM EDT

8 Types of Real-Time Marketing, and the Brands That Got It Right Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

September 8, 2013, 10:05 PM EDT

Golf Channel Should Look to Adidas to See How Real Time Is Done Sneaker gives Singaporeans value in trying times

In light of Golf Channel's "I Have A Dream" disaster this week, it's worth getting a close-up of Adidas' effort this summer during Singapore's air pollution problem that resulted from…

August 30, 2013, 8:54 AM EDT

Facebook Debuts Hashtags, Urges Advertisers to Use Them Search implications are likely significant

Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, which are hugely popular on Twitter (and,…

June 12, 2013, 1:56 PM EDT

Coke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook Original social play ropes in 10 classically trained painters

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a…

May 10, 2013, 12:01 AM EDT

Capital One May Get Charles Barkley on Twitter Underscores financial giant's social-media focus

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…

March 22, 2013, 5:52 PM EDT

What AARP Learned From #ObamaIsNotSatan Advice for Twitter marketers on avoiding real-time hell

On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours. The org was running ads (shown below) on…

March 22, 2013, 2:51 PM EDT

#ObamaIsNotSatan Shows Random Side of Twitter Ads AARP and Seamless buy Promoted Tweets around the strange hash-tag

In the latest example of how marketers are using Twitter's Promoted Tweets to jump on digital chatter as it happens, the AARP and Seamless this afternoon have gotten numerous ad…

March 18, 2013, 7:28 PM EDT

Oreo Tries Super Bowl Tweet Strategy at the Oscars Cookie tries to extend its tweet streak

Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak. The cookie brand put out…

February 24, 2013, 10:18 PM EST

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