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Topic: real-time marketing

GE's 12-Foot Brisket Smoker Will Turn Out Real-Time Data During SXSW

Lab brings science and food together

If there's one thing South by Southwest attendees can't get enough of, it's barbecue—and GE plans to put its own twist on it this year. GE is setting up an R&D…

How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign

Response videos, trend maps and more help fuel the crowdsourced contest

Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

Budweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time

Also making a big push on Vine

You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter. A couple weeks ago, Bud released a series of GIFs…

Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015

But as conditions worsen, social strategists warn to watch your tone

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying Promoted Tweets around the hashtag, while DiGiorno, Red…

Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts

Brand turns around quick videos for playoffs and Super Bowl

Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game. Last week, the brand started asking its Twitter…

How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship

Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much

Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

For Golden Globes, L'Oreal Turns the Red Carpet into Real-Time Marketing With Shoppable GIFs

Awards show is 'our Super Bowl,' social team says

When Golden Globe nominee Julianne Moore walks down the red carpet during Sunday's award show, social media will blow up about what she's wearing. And alongside the chatter, Twitter users…

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