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Topic: real-time marketing

For Golden Globes, L'Oreal Turns the Red Carpet into Real-Time Marketing With Shoppable GIFs

Awards show is 'our Super Bowl,' social team says

When Golden Globe nominee Julianne Moore walks down the red carpet during Sunday's award show, social media will blow up about what she's wearing. And alongside the chatter, Twitter users…

What Does It Take to Win the Super Bowl on Social Media?

With each year, the real-time marketing bar rises higher

Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen…

Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male Stereotypes

Will celebrate 'what it means to be a man today'

After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz. Five years ago, Dove…

#BreakTheInternet Day 2: More Brands Have Fun With an Even Nuder Kim Kardashian

Nissan wins most popular tweet

It's Break the Internet Day Two, and brands and Twitter users are still having fun with Kim Kardashian's nude cover photo for Paper magazine. In fact, the magazine, which featured…

How Four of America’s Top Marketers Use Data

Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs

But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

KitKat's #Bendgate Tweet Has Officially Eclipsed Oreo's Super Bowl Win

Perfect visual came together in just 30 minutes

Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign. Toward the end of…

Evian's Real-Time Marketing Reaps Big Social Stats

Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

Madden Game Uses Google to Create Gif Ads in Real Time

Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

How the Girl Scouts Do Real-Time Social Marketing

Pop culture events widen social graph

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and…

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