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Topic: Real-time

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A Lesson in Real-Time Marketing From SXSW A few notes from the Cap'n

The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of…

March 11, 2014, 3:32 PM EDT

Retailers Hope to Bag Rivals' Customers on Twitter Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

November 10, 2013, 8:34 PM EST

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