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Topic: Real-time

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Twitter Is Surprisingly Low on This List of World Cup Fan Plans Comes in fifth for news

Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for…

June 12, 2014, 6:00 AM EDT

Pretty Little Liars and Audi Test Real-Time Snapchat Content And PLL gets sixth and seventh seasons

Fans of Pretty Little Liars should be stoked right about now: Hours ago, the ABC Family show got renewed for a sixth and seventh season, and the Season 5 premiere…

June 10, 2014, 7:41 PM EDT

Strategic Planning Builds Brands Through Real-Time Multitasking Big ideas still rule

Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends. Illustration:…

May 13, 2014, 5:58 AM EDT

A Lesson in Real-Time Marketing From SXSW A few notes from the Cap'n

The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of…

March 11, 2014, 3:32 PM EDT

Retailers Hope to Bag Rivals' Customers on Twitter Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

November 10, 2013, 8:34 PM EST

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