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Topic: R&D

Type
Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

October 6, 2014, 8:19 AM EDT

Razorfish Opens San Francisco Lab for Emerging Retail Experiences Follows successful space in Atlanta

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing…

June 3, 2013, 10:01 PM EDT

Is It Good for Publishers When Advertisers Are Distributors? Someone else controls the environment

Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting…

April 8, 2013, 10:12 PM EDT

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