Gamer-centric video hub pushing into branded entertainment
By Mike Shields on Aug. 14, 2012 - 1:24 PM EDT
Machinima’s hiring spree continues. The gaming-centric Web video juggernaut has named Seth Bardelas as senior director of global brand strategy. Bardelas was most recently at Microsoft, where he served as director of sales…
Millions are watching. When will they cash in?
By Mike Shields on Apr. 3, 2012 - 12:00 AM EDT
If not for Machinima, you might be unaware that gamers are terrified of zombies, Super Mario Bros. would have been better off if the villain had more of a back…