Topic: RBC Capital Markets
Type
C-3POh No! Broadcasters Agitate for Better Ratings Currency
Push to adopt C7 metric heats up as live ratings falter
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…
Weak Debut for Frosh Shows Dampens Q4 Scatter Chatter
Little urgency seen in the advertising marketplace
While the Nielsen ratings for the first two weeks of the new broadcast season likely left a few network executives scrambling to get their Xanax refilled, the advertising marketplace itself…
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