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Topic: Randall Rothenberg

The Future May Belong to Web and Mobile Video, but TV Will Survive

What’s replacing television is, in fact, television

Television is dead! Long live television! This, the ancient cry of royal succession, is entirely appropriate to herald what's happening right now—literally before our eyes—to the medium of television. TV has…

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Superior storytelling will win as 'tech mania' subsides

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression…

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising

Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

Peter Naylor Tapped to Lead IAB’s Publisher-in-Residence Effort

Former NBCU exec will look to bring an insider's perspective to organization

Peter Naylor is the the Interactive Advertising Bureau’s first publisher-in-residence. The longtime digital sales executive, who left NBCUniversal last month, has been tapped to serve in a new consulting role within…

The Definition of Advertising Has Never Been More Unclear

Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

Global Ad Buys Might Finally Become a Reality

Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

The IAB and Mozilla Clash—in Person

Luma's Kawaja surprises IAB CEO on stage

The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s decision to automatically block ad cookies in recent months. On Tuesday, Rothenberg…

This Is Why Advertisers Need to Get Serious About Video

Embrace new formats

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high…

IAB Escalates Attack on Firefox Privacy Browser

Says new version will hurt small businesses on the Internet

The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks. Since late last month…

IAB Post Mortem: Deep Industry Divide on Native Ads

Direct response-heavy crowd delivers mostly cold response

Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think. The big-data-standardized-units-programmatic-platform crew at #iabalm is a…

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