Ralph Lamb | Adweek Ralph Lamb | Adweek
Advertisement

Topic: Ralph Lamb

Type
CBS Upfront: Sales Pitch or Victory Lap? Les is more as Moonves screens new drama series

CBS on Wednesday kicked off its 2012-13 upfront presentation with what amounted to a victory lap, as executives went to novel (and sometimes gonzo) efforts to celebrate the network’s ratings…

May 16, 2012, 8:39 PM EDT

Boning Up on the Upfront: A Cheat Sheet for the 2012-13 Bazaar An advance look at TV’s annual pitch to the ad world

On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2…

May 12, 2012, 1:58 PM EDT

Advertisement