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Oracle Buys Responsys for $1.5 Billion Behemoths continue to swallow up smaller tech players

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014. Responsys…

December 20, 2013, 2:25 PM EST

Omnicom Media Group and Salesforce Will Build Social Marketing Tools Global deal maintains Benioff's hot streak

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…

June 14, 2013, 8:00 AM EDT

5 New Social Media Measures of an NFL Fiasco Green Bay Packer rips refs, lifts Twitter followers by 350%

While Las Vegas is probably a safe bet in terms of what’s truly driving the National Football League’s sudden focus on quickly settling negotiations with its referees, social media’s influence…

September 26, 2012, 5:41 PM EDT

Facebook Establishes Elite Partner List Social network announces Strategic Preferred Marketing Developer program

Facebook used to have several different groups focused on helping brands build applications on its platform. But back in April the company moved to consolidate these developer programs into the singular…

September 20, 2012, 6:05 PM EDT

Salesforce Takes Social Marketing Into the Cloud Combines all-in-one platform with CRM

When Salesforce acquired social marketing software company Buddy Media in June for $689 million, the CRM giant’s execs said the resulting Salesforce Marketing Cloud—merging Buddy and Salesforce-owned social analytics firm…

September 19, 2012, 11:01 AM EDT

Adobe Goes End-to-End on Social Platform promises to combine Efficient Frontier, social analytics

More and more marketers are coming around to the idea that social shouldn’t be siloed. Capitalizing on that shift are companies like Google—which acquired marketing software company Wildfire to build out…

September 6, 2012, 12:00 AM EDT

33Across Grabs $13.1 Million in Funding Social data firm has eyes on Facebook, Google, not selling

Social data company 33Across has notched $13.1 million in its latest funding round, bringing the total funding raised to more than $26 million, said CEO Eric Wheeler. New investor Pelion…

July 19, 2012, 7:30 AM EDT

Salesforce Radian6 Launches Insights to Make Sense of Social Data Partners include Klout, PeekAnalytics

Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s…

July 17, 2012, 12:01 AM EDT

Fast Chat: Salesforce Radian6's Marcel LeBrun Social analytics exec talks Big Data, Twitter's firehose and Pinterest (of course)

CRM giant Salesforce has kept busy these past couple weeks, particularly its social analytics arm Radian6. First Salesforce announced plans to acquire social marketing software company Buddy Media, and then…

June 22, 2012, 6:04 PM EDT

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