Topic: Quarterly Earnings
Type
Yahoo's Alarming Q4 Display and Search Numbers
Banner prices up but demand down
Yahoo CEO Marissa Mayer said during the company’s last earnings call in October that “there’s potentially more upside in search [than display advertising].” Yahoo’s fourth-quarter earnings report—her first full period…
Iger: Lack of Blockbusters Is Putting the Hurt on TV Ratings
Disney exec also cites time-shifting, Olympics disruption for ad market woes
While broadcasters have blamed everything from the DVR to the Olympics for a soft ad sales marketplace, Walt Disney Co. chairman and CEO Bob Iger on Thursday allowed that unspectacular…
Advertisement
